Is Your Brand Reputation Being Impacted by EMV Implementation?
Hackers stole more than 500 million financial records last year, grabbing consumers’ attention and making EMV chip technology top-of-mind.
But how can perceptions of EMV impact your financial services organization’s brand? Cision Global Insights aggregated and analyzed thousands of social media conversations about EMV to create the free white paper “EMV Implementation: Is It Impacting Your Brand Reputation?”
Key findings from the white paper include:
- A need for EMV information is driving consumers to social media platforms
- Consumers remain skeptical about the security implications of EMV
- Mobile payments are seen as a viable alternative to EMV adoption