When a shark bite turned into seven, Visit North Carolina, the state’s tourism division, had a full-blown crisis on its hands.
So how did Visit North Carolina navigate media sensationalizing the story and a spike in social conversations? Real-time crisis communication.
Get the best practices that guided Visit North Carolina to safety in Cision’s latest white paper. The free resource will show you how to use influencer outreach and media intelligence to:
- Build an army of influencers who will defend you as a crisis rises
- Gauge an incident’s brand impact using insights from social and traditional media
- Mitigate crises quickly by understanding the context of the issue
- Recover quickly with messaging targeted to specific audiences and outlets