There are two types of communicators: those who clearly understand the value of their efforts and those who don’t. Unfortunately, most are the latter.
Which are you?
Take a big step forward in measurement with Cision’s “The Communicator’s Guide to Proving ROI Through Multi-Touch Attribution.” The free e-book provides step-by-step instructions for implementing and using multi-touch attribution, which will help you:
- Identify your most successful campaigns, topics and tactics
- Map your audience’s journey from awareness to conversion
- Understand the limitations of PR and marketing analytics
- Uncover insights with in-depth data analysis tips
- Determine the right attribution model for your brand, and more!