There are two types of communicators: those who clearly understand the value of their efforts and those who don’t. Unfortunately, most are the latter.

Which are you?

Take a big step forward in measurement with Cision’s “The Communicator’s Guide to Proving ROI Through Multi-Touch Attribution.” The free e-book provides step-by-step instructions for implementing and using multi-touch attribution, which will help you:

  • Identify your most successful campaigns, topics and tactics
  • Map your audience’s journey from awareness to conversion
  • Understand the limitations of PR and marketing analytics
  • Uncover insights with in-depth data analysis tips
  • Determine the right attribution model for your brand, and more!

Stop guessing. Start measuring.
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