When telling your brand’s story with audio-visual content, the goal shouldn’t be “going viral.” It should be about engaging your audience and crafting a compelling narrative that furthers your message and campaign.
Want to see how your public relations or content marketing strategy can benefit from multimedia? Get our free e-book from industry expert Martin Waxman and Cision: “A Roadmap to Multimedia Storytelling.”
You’ll learn how to source, share and improve the quality of your audio-visual material from some of the industry’s biggest influencers.
- Learn why Steve Rubel (chief content strategist, Edelman) thinks understanding how people discover content is critical to creating it
- See why Jay Baer (president, Convince & Convert) thinks your video should pass the “Mom test”
- Hear what four things Donna Papacosta (owner, Trafalgar Communications) thinks every podcast needs to be successful
- Get tips from Paul M. Bowers (commercial photographer) for taking better photographs…
… and much more! See how using multimedia storytelling as part of your content strategy creates awareness, strengthens brand narrative and boosts the results of your campaigns.