Cision’s simple, robust and secure Social Analytics API simplifies the process of combining social data with other marketing and business intelligence—whether you’re tracking daily engagement or monitoring the results of a finite campaign.
Share data with your team
Provide key social media metrics about your company or brand to senior executives and cross-functional teams. Incorporate metrics such as sentiment trends or Twitter hotspots into your marketing dashboards in real time.
Integrate key social media data
Use Cision’s Social Analytics API to request data for the brands you track, then directly import it into Excel or a database for further analysis.
Drive your KPIs
Incorporate data for social media volumes, sentiment and prominent terms following each campaign to track and measure performance. The Cision Social Analytics API requests the data based on your defined messages and then sends it to your campaign management tool to provide key performance indicators, to help guide future programs.