Featured Case Studies
Want to share your brand message? See how these brands have reached their target audiences through earned media opportunities.
*NEW* A Giant Rubber Duck Story That Went Viral: How Harmony Marketing Used Cision To Manage Coverage of The Redpath Waterfront Festival
Some stories are pretty hard to ignore — especially when they’re about a giant inflatable duck that becomes a lightning rod for both fascination and criticism from a wide range of observers. As Harmony Marketing discovered, though, there are ways to turn even controversial issues into good news stories, particularly when you have the reach and reporting capabilities provided by Cision.
Capitalizing on the volume of conversation around the U.S. Presidential election, StarKist, together with social agency Gatesman, launched a lighthearted campaign to promote Charlie the Tuna’s run for the presidency. To launch this campaign, StarKist leveraged Cision’s Campaign Microsite, a dynamic web page powered by PR Newswire.
William Grant & Sons worked with MultiVu, a content creation, distribution and media strategy division within Cision to create a multimedia news release (MNR) that brought together key assets around ‘The Greatest Job Interview in the World.’
To help meet its goal of opening a third location in St. Louis, Missouri, The Gentle Barn chose to use Cision’s national and California-wide press release distribution services (powered by PR Newswire).
LG Highlights Longstanding Passion for Design & Innovation through Cision’s Multi-channel News Release Distribution
Using eye-catching visuals from the art exhibition, Cision created an engaging multi-channel news release (delivered by PR Newswire) to help LG commemorate its campaign with world-renowned designer Tokujin Yoshioka.
When medical technology company, Varian Medical Systems, was ready to launch it’s first major new product in five years, it partnered with Cision to create an unforgettable announcement package.
Learn how the Royal Agricultural Winter Fair leveraged Cision’s distribution service (delivered by Canada Newswire) to boost attendance & gain international attention.
To promote its successful stunt to the public, the ASC used Cision’s Multichannel News Release (delivered by Canada Newswire), a custom webpage designed to host and promote multimedia content.
How the National Association of REALTORS® Boosted Earned Media and Audience Engagement with a New Content Strategy
The association turned to a team of experts at Cision and PR Newswire, who offered them a consultation session to discuss recent media trends and how content can be optimized to better meet the needs of today’s media.
The St. Baldrick’s Foundation turned to Cision for help reaching key print and broadcast media contacts in specific markets across the country, all throughout the month of its head-shaving events.
CEVA’s communications strategy around earnings is clear: disclose as much information with investors as possible. See how they used Cision’s suite of IR products and services to accomplish their goals.
To drive additional awareness within the Canadian media landscape, the CPC leveraged Cision’s newswire distribution service (powered by Canada Newswire) to maintain a regular cadence of communication with a national audience.
CivicAction leveraged Cision’s newswire distribution service (delivered by Canada Newswire) to build a regular cadence of communication, leading to more awareness and interest in its work
Learn how Michelle Damico Communications leveraged Cision’s distribution channels (powered by PR Newswire) to increase online visibility, influencer pickup, and a client’s book sales.
censhare leveraged Cision’s content marketing kit (a branded landing page, powered by PR Newswire) in order to break out of the content marketing mold of its industry.
To develop a compelling, integrated PR and marketing campaign strategy, the NSC turned to MultiVu, the video production, distribution, and media strategy team at Cision.
By sending their press release and its six listicle infographics via Cision’s comprehensive, multichannel distribution network (powered by PR Newswire), OpenTable maximized the reach of its campaign, amplifying its digital exposure, improving its visibility in search and reaching premium targeted publications and journalists.
As part of a multichannel campaign, Sobeys Québec worked with Cision, to create a product launch announcement that would stand out from the crowd.
A key part of the foundation’s strategy was to leverage best practices in content distribution via PR Newswire (a Cision Company)’s networks to reach outside their existing audiences.
With the content complete, Lavu looked to PR Newswire, a Cision Company, to help build a campaign that would reach all of their key promotion channels, and leverage a new workflow solution to deliver seamless lead generation techniques.
MarketResearch.com engaged PR Newswire, a Cision Company, to jointly design a content distribution program to efficiently utilize their budget and deliver maximum ROI.
As part of an integrated content and marketing strategy, PhRMA worked with PR Newswire, a Cision Company, to begin sending out releases syndicating blog posts across it’s industry leading content distribution and promotion network, with the overall goal of increasing blog traffic and brand exposure.
As part of an integrated PR and marketing campaign strategy, Intermedia engaged PR Newswire’s MultiVu Creative Services team to storyboard, script and bring to life a video that would capture their targeted audience’s attention.