behind the headlines

As more consumers choose to cut the cord and box office revenues plateau, the video game industry claims a growing share of the overall entertainment sector. Alex Munson, the newly appointed PR and Events Manager at 505 Games, joins us to discuss video game PR, the burgeoning eSports economy and his upcoming challenges.

Stone Hansard - October 12, 2017

Meredith Lejeune and I discuss the importance of diversity in the workplace, and the value of both investing in and building relationships.

Julia Rabin - May 26, 2017

Kaitlyn Smith divulges her thoughts on the importance of building strong relationships in the industry and the benefit of early adoption in digital trends.

Julia Rabin - May 12, 2017

Gina Gerber stressed the importance of making yourself an invaluable asset, understanding people’s motivations, and creating authentic messages.

Julia Rabin - May 5, 2017

Cortés discusses the importance of internal communication, creating and following an effective business plan, and knowing how to add value to your team.

Julia Rabin - April 28, 2017

This week, I sat down with Tim to discuss his transition from journalism to PR, using the full array of media platforms to help clients tell stories, and building your personal brand to work your way up.

Julia Rabin - April 21, 2017

This week, I got to speak with Marian Salzman about combining a love for words with a love for impact measurement, a foolproof way to approach strategic communication, and her secrets to media relations success throughout her career.

Julia Rabin - April 14, 2017

In this interview, Daher discusses with me the challenges as a new agency owner, how to deliver effective pitches, and how she’s embracing the many changes in the field of PR.

Julia Rabin - April 7, 2017

Sharon Hoffman sat down with me to discuss her passion for the industry, how social media has changed journalism, and how to stay ahead in the industry!

Julia Rabin - March 31, 2017

This week, Jody sat down with me to discuss his new PR role, a specific definition of success and how to create results that don’t always translate to a number.

Julia Rabin - March 24, 2017

Crosby Noricks discusses celebrating greatness in a difficult industry and staying top of mind by doing things worth talking about in this week’s Behind the Headlines.

Julia Rabin - March 17, 2017

Yukhananov sat down with me to discuss her new position, the significance of communicating feedback quickly and clearly, and the importance of having a clear focus and skill set in a specific subject to set yourself apart.

Julia Rabin - March 10, 2017

This week, I sat down with Harjiv to discuss the next phase of PR growth, how to send a message across multiple platforms, and the importance of encompassing both paid, owned, and earned media.

Julia Rabin - March 3, 2017

Lizabeth Landon Cole’s career in branding and public relations spans 16 years– from public relations and marketing, to merchandising and design — for independent brands, media publications and corporations globally. She discusses the lessons and success she’s found along the way.

Julia Rabin - February 24, 2017

This week, Krysten sat down with us to discuss her passion for the industry, the importance of brand personas, and remaining authentic throughout your messaging.

Julia Rabin - February 17, 2017
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