branding

Brand differentiation is becoming increasingly difficult as more and more brands hit the market. Knowing how to promote a brand in a way that sets them apart in their market space and speaks to consumers is extremely important.

Cision Contributor - October 26, 2017

Refreshing your corporate image is sometimes necessary to inject fresh energy into your brand, as well as get people to see it with renewed interest. But you should never refresh your corporate image just for the sake of doing so without careful research.

Nick Bell - September 13, 2017

One of the roles of a good leader of a multinational company is to help build and maintain a global brand, as well as unify company culture. It’s no easy task — trust me.

As an executive, it isn’t your responsibility alone to ensure that your brand is recognized as a leader in its industry, but it is a continuous effort and an exciting journey.

Kevin Akeroyd - August 22, 2017

Brands know that emotions are powerful motivators and an emotional campaign can heavily influence buyer behavior. How are you using sentiment to guide strategy?

James Rubec - April 5, 2017

How can communicators can bring effective change to today’s media landscape? PR pro Camille Sheehan discusses 3 mind-blowing disruption tactics she learned from SXSW 2017.

Camille Sheehan - March 22, 2017

Our social media manager Bruce Kennedy shares one of his top takeaways from SXSW 2017: brand authenticity and how you can make sure your brand is being as authentic as possible.

Bruce Kennedy - March 15, 2017

Reputations have been made and lost in a moment because something thought to be private went public. Here are tips to help navigate personal vs private matters.

Guest Contributor - November 3, 2016

With an engagement rate 15 times that of Facebook, Instagram is a necessity in social media marketing strategies. However, marketing […]

Katie Gaab - August 13, 2015

Instagram isn’t just for “the kids” anymore. Your audience is there, which means you need to embrace this fast-growing social platform. How can you leverage Instagram’s full potential? Use Jenn Herman’s tips!

Maria Materise - August 3, 2015

In 2013, users sent 500 million tweets and uploaded 100 hours of video to YouTube each day. Statistics like these […]

Katie Gaab - July 20, 2015

Instagram is the fastest growing social network, but how can you use it for your brand? Use these five tips to tell a better brand story on Instagram.

Erin Feldman - July 16, 2015

Looking for a way to stand out as a thought leader, connect with leads and develop strong partnerships? A Tweetchat might be the tool for you. See how it can help!

Susan Guillory - July 15, 2015

When the social media revolution first impacted corporate communications, personality became the trademark of “hip” brands. Several years later, you […]

Geoff Livingston - November 11, 2014

Want to use Instagram to build your brand? There are two strategies: create content yourself or use your community’s content. Find out the pros and cons of each strategy and best practices for how to succeed no matter what.

Erin Feldman - August 19, 2014

Over the years, tactics for measuring PR have ranged from measuring column inches to counting media hits to tallying social […]

Annemaria Nicholson - June 19, 2014
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