Posts

Instagram for PR

How to Use Instagram to Build Your Brand

/
Want to use Instagram to build your brand? There are two strategies: create content yourself or use your community's content. Find out the pros and cons of each strategy and best practices for how to succeed no matter what.
Focus - Immutable Branding Law

An Immutable Law of Branding: Focus

/
There’s too much media. Too much noise. How do we cut through the clutter and garner the attention and sales we desire? Laura Ries says stop trying to be everything to everyone and focus.
Farmed and Dangerous - Chipotle Unbranding

Branding Rule: Love Your Customer

/
Need help building your brand? Listen to your customer not as an anthropologist but as a trusted friend. Eric Duehring's branding rule will help you understand customers holistically.