branding

With an engagement rate 15 times that of Facebook, Instagram is a necessity in social media marketing strategies. However, marketing […]

Katie Gaab - August 13, 2015

Instagram isn’t just for “the kids” anymore. Your audience is there, which means you need to embrace this fast-growing social platform. How can you leverage Instagram’s full potential? Use Jenn Herman’s tips!

Maria Materise - August 3, 2015

In 2013, users sent 500 million tweets and uploaded 100 hours of video to YouTube each day. Statistics like these […]

Katie Gaab - July 20, 2015

Instagram is the fastest growing social network, but how can you use it for your brand? Use these five tips to tell a better brand story on Instagram.

Erin Feldman - July 16, 2015

Looking for a way to stand out as a thought leader, connect with leads and develop strong partnerships? A Tweetchat might be the tool for you. See how it can help!

Susan Payton - July 15, 2015

When the social media revolution first impacted corporate communications, personality became the trademark of “hip” brands. Several years later, you […]

Geoff Livingston - November 11, 2014

Want to use Instagram to build your brand? There are two strategies: create content yourself or use your community’s content. Find out the pros and cons of each strategy and best practices for how to succeed no matter what.

Erin Feldman - August 19, 2014

Over the years, tactics for measuring PR have ranged from measuring column inches to counting media hits to tallying social […]

Stacey Miller - June 19, 2014

There’s too much media. Too much noise. How do we cut through the clutter and garner the attention and sales we desire? Laura Ries says stop trying to be everything to everyone and focus.

Erin Feldman - June 17, 2014

How have Coca-Cola and Chobani become the dominant brands in their market? Find out the keys to their branding success with a Q&A with branding expert and Demand Success speaker Laura Ries.

Geoff Livingston - May 27, 2014

We spent most of our childhood trying to fit in, but as marketers, you have to stand out to win. […]

Stacey Miller - May 5, 2014

Millions of consumers use the Internet to cross national borders. It’s easy for brands to tie themselves in knots when attempting to address linguistic and cultural differences. Avoid a culture clash with these seven tips.

Ardi Kolah - May 1, 2014

Can you remember the last time a company grabbed your attention with a catchy product jingle or an ad with […]

Stacey Miller - April 28, 2014

Today’s consumers are more socially conscious. They choose brands that work to make the world a better place. Cause marketing goes […]

Stacey Miller - April 15, 2014

Media has become a two-way weapon, making brands vulnerable to vandals. See examples of brand vandalism and discover how you can prepare for and defuse an attack.

Ardi Kolah - March 13, 2014
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