branding

The Top 3 Branding Resolutions Your Business Needs to Make for 2018

New Year’s Resolutions are not limited to just people who want to lose weight, find the love of their life, or travel more in the upcoming year. Businesses should get in on them, too. After all, teams that set goals for their company are 429 percent more likely to succeed than those who don’t set any.

Why Transparency Is the Key to Building Brand Loyalty

Transparency is key when it comes to successful marketing. A 2016 study from Label Insight reveals that nearly 40 percent of consumers […]

Five Tips to Differentiating Your Brand

Brand differentiation is becoming increasingly difficult as more and more brands hit the market. Knowing how to promote a brand in a way that sets them apart in their market space and speaks to consumers is extremely important.

5 Brand Elements to Evaluate When Refreshing Your Corporate Image

Refreshing your corporate image is sometimes necessary to inject fresh energy into your brand, as well as get people to see it with renewed interest. But you should never refresh your corporate image just for the sake of doing so without careful research.

How to Lead the Rebrand of a Global Company

One of the roles of a good leader of a multinational company is to help build and maintain a global brand, as well as unify company culture. It’s no easy task — trust me. As an executive, it isn’t your responsibility alone to ensure that your brand is recognized as a leader in its industry, but it is a continuous effort and an exciting journey.

Why Brands Need to Get Emotional

Brands know that emotions are powerful motivators and an emotional campaign can heavily influence buyer behavior. How are you using sentiment to guide strategy?

3 Mind-blowing Ways to Disrupt the Communications Status Quo

How can communicators can bring effective change to today’s media landscape? PR pro Camille Sheehan discusses 3 mind-blowing disruption tactics she learned from SXSW 2017.

Brand PR Lessons from SXSW Taco Trucks and Sessions: Authenticity Counts

Our social media manager Bruce Kennedy shares one of his top takeaways from SXSW 2017: brand authenticity and how you can make sure your brand is being as authentic as possible.

Personal Versus Private in PR and Social Media

Reputations have been made and lost in a moment because something thought to be private went public. Here are tips to help navigate personal vs private matters.

How to Use Instagram to Tell Your Brand’s Story

With an engagement rate 15 times that of Facebook, Instagram is a necessity in social media marketing strategies. However, marketing […]

How to Connect With Your Instagram Audience

Instagram isn’t just for “the kids” anymore. Your audience is there, which means you need to embrace this fast-growing social platform. How can you leverage Instagram’s full potential? Use Jenn Herman's tips!

Speak Up: Identify Influential Ideas to Make Your Mark

In 2013, users sent 500 million tweets and uploaded 100 hours of video to YouTube each day. Statistics like these […]

5 Ways to Tell a Brand Story With Instagram

Instagram is the fastest growing social network, but how can you use it for your brand? Use these five tips to tell a better brand story on Instagram.

How Tweetchats Boost Your Brand

Looking for a way to stand out as a thought leader, connect with leads and develop strong partnerships? A Tweetchat might be the tool for you. See how it can help!

Surviving Dangerous Personalities

When the social media revolution first impacted corporate communications, personality became the trademark of “hip” brands. Several years later, you […]

1 2 3 4 5