When the social media revolution first impacted corporate communications,…
Want to use Instagram to build your brand? There are two strategies: create content yourself or use your community's content. Find out the pros and cons of each strategy and best practices for how to succeed no matter what.
Over the years, tactics for measuring PR have ranged from measuring…
There’s too much media. Too much noise. How do we cut through the clutter and garner the attention and sales we desire? Laura Ries says stop trying to be everything to everyone and focus.
How have Coca-Cola and Chobani become the dominant brands in their market? Find out the keys to their branding success with a Q&A with branding expert and Demand Success speaker Laura Ries.
We spent most of our childhood trying to fit in, but as marketers,…
Millions of consumers use the Internet to cross national borders. It's easy for brands to tie themselves in knots when attempting to address linguistic and cultural differences. Avoid a culture clash with these seven tips.
Can you remember the last time a company grabbed your attention…
Today’s consumers are more socially conscious. They choose…
Media has become a two-way weapon, making brands vulnerable to vandals. See examples of brand vandalism and discover how you can prepare for and defuse an attack.
Want more brand advocates? Practice co-branding by giving customers a meaningful role in how your brand communicates and brings product to market, says Todd Defren of SHIFT Communications.
Metrics are important, but not everything comes down to numbers. Ellis Pines suggests building a brand story by recognizing your target audience's humanity and appealing to their aspirations and dreams.
Your brand isn't the aspiration for what you aim to become. Ford's Scott Monty says businesses build strong brands by creating positive customer experiences day in and day out.
The term 'brand' references marks put on steer to show ownership. Today, many brand messages belong on a steer's rear. Shel Israel says great messengers listen and respond to customers.
How do you define your brand? Selma Bouhl and Seth Spiro of The American Red Cross say that your brand has to be rooted in your values and "reason for being."
The best communications come from a well-defined and developed…
What's the most important part of a digital strategy? Inspiration. Paull Young of charity: water says igniting passion in customers and employees will turn them into advocates.
Chipotle has broken all the branding rules with its series Farmed and Dangerous. Here's why (un)branding works and how you can succeed like Chipotle by using it yourself.
Avoid junk food and keep your heart healthy. The same advice a physician gives works for people looking to keep a brand healthy, says Pamela Mulder Ratti of Fadeproof.
Need help building your brand? Listen to your customer not as an anthropologist but as a trusted friend. Eric Duehring's branding rule will help you understand customers holistically.