buyer personas

Taking Your Brand From a ‘Want’ to a ‘Need’ in 3 Steps

How do you transform consumers’ wants into needs, and how do you show them that your brand can fulfill those needs? It’s simple: Identify your audience, and gear your content toward owning the solutions to their problems.

Drive 2014 Revenue with these Three Content Tips

In 2014, marketing teams will spend $135 billion on digital marketing collateral, producing a combined volume of 73% more content […]