buyer personas

How do you transform consumers’ wants into needs, and how do you show them that your brand can fulfill those needs? It’s simple: Identify your audience, and gear your content toward owning the solutions to their problems.

Cision Contributor - January 20, 2017

In 2014, marketing teams will spend $135 billion on digital marketing collateral, producing a combined volume of 73% more content […]

Annemaria Nicholson - January 22, 2014
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