content marketing

Make Habits, Not Resolutions: 6 Practices to Weave Into Your Writing Process For 2018

It’s easier to make a resolution than it is to keep it. Set small habits instead, and see big results.

Six Content Marketing Mistakes to Avoid in 2018

As we get ready to enter 2018, if you want to get results from your content marketing efforts, you want to avoid the following mistakes.

2018 Content Calendar + Template (Why You Need One And How to Use it)

With so many moving pieces and parts in your content and social media marketing strategy, it can be challenging to stay on top of it all. But with one key tool, you can not only plan your marketing approach far in advance but also take advantage of specific times of year when certain campaigns will thrive.

10 Types of Content That Drive Demand & Boost Engagement

Ah, the “boring press release” — we've all read them, and most of us are guilty of writing one. I mean, yes, hiring a new chief operating officer is newsworthy, and it warrants a press release. But let’s be real — it’s not sexy.

How to Create a Keyword Library for Your Brand

More people than you might realize can leverage a keyword library — even beyond your marketing team. Your paid, earned and owned strategies can better complement one another by researching and agreeing upon one common vocabulary.

How to Overcome 7 Top Content Marketing Challenges

While it’s indisputable that content marketing is making waves in the business world, many marketers still complain about challenges they face on a daily basis.

10 Knock-Their-Socks-Off Press Release Headline Writing Tips

When it comes to getting more people to read your press release, nothing does the job better than a well-written headline.

How to Growth Hack a Successful Backlink Strategy

When it comes to SEO, earning quality backlinks (links from other websites to your webpage) is one of the most critical ranking factors. While backlinks are a great signal for SEO, it takes a lot of time to earn them. Now, there are certainly quick and easy ways to get backlinks to your brand’s website, but if they’re quick and easy, they’re more than likely going to be low-quality.

3 Powerful Ways to Link Your Business to a Social Cause

70% of millennials claim they would spend more money with brands that support causes they care about. As a result, social responsibility has become a priority for many brands. Here's how to support a social cause that matters to you.

5 Steps to Marketing at an Event Outside of Your Industry

Trade shows and events offer the perfect opportunity for companies to experiment; brands can leverage other industries to create an authentic event experience.

Should an e-book Be Part of Your Content Marketing Strategy?

E-books are definitely a proven component of a smart marketing strategy, but are they right for your brand?

How to Build Trust With Your Audience and Become Top of Mind

John Hall's latest infographic shows what consumers are looking for in brands they trust.

Create a Content Hub that Drives PR Results

To get the most mileage out of your PR content, it’s important to create a content hub that’s been strategically planned. Here's how to do it.

Creative Headlines Will Drive PR SEO & Success in 2017

The local, national and global consumer currently expects to be communicated with, on a multi-level, always updated stream of relevant news, all attainable through SEO. Search dominates. The desire for news opens an intensified need to generate compelling content, driven by creativity, headlines and related visuals.

How To Create Great Content With Your Data

In this post, we show three examples of businesses who have anonymized and aggregated their data to create useful, engaging, and unique content. Using owned data, businesses can identify unique trends and insights about their industry that can drive awareness, leads and sales.

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