engagement

How Social Media Redefined What It Means to Be a ‘Foodie’

Foodies are strong influencers on social media, and food and beverage brands would be wise to engage with this key customer segment across the purchase funnel to turn them into their most powerful brand advocates. This post shares four ways to turn modern foodies into raving fan customers.

Social Photography: Are Photos Top Currency in Social PR?

It’s easy to understand why 55 million photos are posted to Instagram every day – pictures are inherently shareable and […]

Key things to consider for aspiring bloggers

Recently I was asked for some advice about setting up a blog; not so much the technical aspects of it, […]

Building engagement with social media data

On November 11th, we had a webcast addressing how companies can use social data to improve the customer experience and […]

Social media strategies for 2014

Well, it is that time of year again. Everyone is making predictions about 2014 – specifically, about the key social […]

PR Rebels: Learning from Brands Who Promote To the Beat of Their Own Drum

Mocking Twitter followers, liberally throwing around expletives and spearheading a campaign to get John Stamos to reunite with his band […]

Three Tips for In-Store Facebook Marketing

Thirty eight percent of smartphone owners research products while in physical store locations. If you own a brick-and-mortar business, this offers […]

Webcast: Best Practices for Social Engagement

 Join us on July 18, 2013 to hear community outreach thought leader Anthony Mann  discuss the 5 W’s of Social Engagement! This […]

VIDEO: Arianna Huffington’s Marketing Megatrends #Demand13 Keynote!

Arianna Huffington keynoted the Vocus Demand Success 2013 conference on June 20, 2013. We asked Arianna to tell the audience […]

How To Drive More Engagement on Facebook

Engagement is key to Facebook marketing success. When fans engage with your page, it becomes visible to their larger networks. […]

How to Take My Money

Hi, my name is Jennifer, I’m a consumer and I have a serious case of “the wants”.  I want to […]

Long Live the Twitter Callback!

Has it happened to you too? There I was, tweeting about a minor customer experience issue to one of the […]

Content Marketing: How Cision’s Vision and Values can translate to a successful brand strategy

Last year, Cision internally launched a new Vision and Values for our company. Much like a mission statement, there are […]

4 Can’t-Ignore Tips for Launching a Cause Marketing Campaign

We live in a time where the herringbone flats you buy from Toms Shoes supply a pair to a child […]

4 questions to ask before you launch your next social media campaign

This is a guest post from Erin Wagner – Social Media Analysis for Cision Global Analysts. Effective social media campaigns […]

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