FTC

What the growing debate over “hot news doctrine” means for PR and marketing pros

In the weeks since the Federal Trade Commission released a draft of policy proposals supporting the “reinvention of journalism” [PDF], […]

An expert on puffery weighs in on social media authenticity

Some years back, the PGA Championship had an understated motto: “These guys are good.” Modest and statistically verifiable, it embodies […]

Regulation and healthcare in social media: a quick primer

Today I’m giving a talk at the National Association of Medical Communicators Media Skills Workshop in Chicago titled “Understanding Legal […]

Are bloggers different from journalists? The FTC says yes

I once wrote a newspaper story about mainstream food brands introducing organic versions of their products. When I called a […]