The marketing industry moves quickly, making it ripe for misguided fads. Influencer marketing, for instance, is all the rage now, with brands adopting the celebrity endorsement strategy for the age of social media by contracting online personalities to help extend their company’s reach.
Content from influencers gains about 11 times more return on investment than more common forms of digital marketing. However, gaining the attention of influencers in your field isn’t always easy.
From the Mouth of the Media is a series of best ideas and practices gathered from our Behind the Headlines interview segments with influencers. Learn what the experts have to say about creating a successful PR strategy.
By implementing these 4 tactics, you can drive business ROI and also lay the seeds of success in a highly competitive market.
AKA Media landed a spot on the LIVE with Kelly show using Cision’s Influencer Identification Tools. Read their tips for achieving similar results!
The growing sphere of influencers should be an opportunity, not a frustration. Cision’s new white paper, “The 5 Truths of Modern Media Targeting,” outlines current realities facing communicators when it comes to media targeting, while also providing tech-based solutions to identify the right influencers, craft relevant campaigns and drive results.
In order to help communicators transition to a purpose-driven tool, we’ve built a new guide: Five Truths of Modern Media Targeting. This guide outlines the five challenges communicators face, our recommended approach to that challenge and the tech recipe in which communicators can use to execute.
How can you ramp up your reputation and gain the same credibility as the influencers your audience trusts? It all starts with choosing the right influencers to partner with. Here are four factors to look at to decide which influencers are right for your brand.
Cision Director, Communications Stacey Miller shares how effective influencer marketing can garner earned media lift, social media lift, client retention, crisis mitigation and more as a preview to her Cision Webinar.
Sarah Clark, President of award-winning PR firm Mitchell discusses how marketers can choose the right influencer to drive their brand success by referencing health brands that have successes using brand influencers.