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10 Clever Ideas for Savvy PR pitches

Five Clever Ideas for Savvy PR pitches

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Reporters can easily get 50 to 100 pitches a day in their inbox. That’s a lot of mail and they can’t possibly read and respond to it all – so your pitch needs to stand out. While it’s important for you to have a solid story and a better news hook, you also need a clever way to earn their attention. Here are five recent pitches that really did the job.
How to Find Journalists Online

How to Find and Contact Journalists Online

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Wondering how you can get your business noticed by a certain journalist or blogger? New research shows that reporters visit roughly three social media channels for each article they research. Here’s how to reach them there.
Tactical Patience

Tactical Patience: The Counterintuitive Art of Giving Good Pitches Time

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A few weeks ago, I received a note from a reporter responding to a pitch I sent using Help A Reporter Out more than a year ago. This person now had a different story in mind, was in a crunch for time, and wanted to know if I could help. Events like this have happened many times in my career. I find a story angle that’s relevant and timely, draft a pitch with a personal note to a reporter and nothing happens – in the short term, that is.
Tactical Patience

Seven Essential Pitching Tips for PR Pros and Vocus Users

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“Never before have PR professionals had such an enormous opportunity to custom tailor pitches to journalists, bloggers, and content creators, who are most likely flocking to sharing sites online,” wrote Amber Mac in a Fast Company post which discusses how social media can make bad pitches go viral. She’s right, of course. Here are some tips that'll help you avoid the scenario.