Posts

Pitching Tips - Timing is Everything

How Vocus Helped a Bail Bonds Company Build a Brand

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For years, says Eric Granof, Chief Marketing Officer of AIA, bail agents have fought an uphill battle. Although they assist clients who are in trouble with the law, they’re not always depicted as a helping hand. With a little help from Vocus, though, Eric and AIA are changing things. Now, they’ve built the industry’s first national brand, ExpertBail. Here’s how.
Pitching Tips - Timing is Everything

Users Conference Attendees: We're Signing Up for Thursday’s Rerun

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For most, the Vocus Virtual Conference on July 28th is a first chance to learn how to earn your business more reach and influence from Peter Shankman, Lee Odden, Gini Dietrich, Adam Singer and Valeria Maltoni. For some, it’s a second chance. Several attendees from June’s Users Conference (where we taped the sessions you’ll see) just couldn’t get enough, and registered again.
Pitching Tips - Timing is Everything

Vocus Media Research Team: Radio and Apps In, News Bureaus Out

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One thing that puts Vocus ahead of the game is our large media research team. They’re the experts who build and maintain our industry-leading media database of journalists, outlets and opportunities as well as our State of the Media report, an in-depth look at the statistics, trends and developments that shape the media industry. This month, they released their six-month Q2 Update. Here's an overview of what they found and what it means.
Pitching Tips - Timing is Everything

Media Interviews: Five Tricky Question Types and How to Handle Them

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When you're being interviewed by a journalist or blogger, failing to answer questions can sink the interview and your chance of some great coverage. However, certain types of questions can sink you even faster if you answer them without thinking. In my years as a PR and communications professional, I’ve found the best way to deal with these tricky questions is to think like a reporter to identify them in advance – and then use them as opportunities to reinforce your own message.
Pitching Tips - Timing is Everything

Five Ways to Use Article Reprints in your Marketing and Sales

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So your pitching efforts finally paid off and a respected media outlet has published a nice feature article on your product or business! Don’t stop there. Getting your business featured in an article can be very effective in gaining leads and driving sales. By reprinting that article, you can really maximize your exposure and strengthen your marketing and sales efforts.
Rick Rudman,  Vocus

The Future of PR and Marketing: Part Two

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Some people have proclaimed that PR is becoming a lot more like marketing. Actually, says Rick Rudman, it seems that marketing is becoming a lot more like PR. In fact, the marketing mix is already changing with more pull techniques - like content marketing - and organizations are shifting resources to help with this new marketing model. Read the second post of Rick’s three-part series on the future of PR and marketing here.
Pitching Tips - Timing is Everything

The Future of PR and Marketing: Part One

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The Internet has had an impact on almost every aspect of business, says Rick Rudman, but perhaps nowhere is it more profound to our industry than in the area of prospect buying patterns. The buying process now takes place online, centered on research, references and trusted sources – which, for PR and marketing pros, is a huge opportunity. Read the first post of a three-part series by Rick on the future of PR and marketing taken from his speech at the 2011 Vocus Users Conference.
Pitching Tips - Timing is Everything

Pitching Tips: Timing is Everything

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Do you send out press releases? Write tailored emails to journalists? Call reporters on the phone? Or send them a short and sweet note through social media? No matter the method, you should be considering the best time to do it. A timely pitch could mean the difference between a read or a toss in the trash—so here’s how to strategically position your pitch in front of the media contact you’re trying to reach.