Posts

rainbow1

Eight Media Pitching Don'ts (And Eight Do This Insteads)

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Media pitching is crucial for marketers in any business, whether big and small. However, pitching the media can sometimes be like a real life version of The Hunger Games, where multiple pitfalls and enemies stand in the way of the coverage and publicity your brand needs to thrive.
rainbow1

Six Essential Media Pitching Tips from Journalists

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Of the many results an integrated marketing campaign can deliver, media publicity is often the most transformative, giving you exposure, expert status and valuable third-party coverage. To help you pitch better for media coverage, we tweeted the experts - the journalists and bloggers themselves – for their advice.