You probably won’t be surprised to learn that journalists continue to prefer email as the primary means of contact, with more than 90 percent indicating it as the best way to directly pitch a story idea. You also may not be surprised that there is a lot of conflicting advice about how to make your email pitches resonate.

Jim Dougherty - October 17, 2017

AKA Media landed a spot on the LIVE with Kelly show using Cision’s Influencer Identification Tools. Read their tips for achieving similar results!

Lucie Vietti-Curtis - March 7, 2017

Are you pitching reporters but not receiving responses? That’s because you’re not giving them what they want. When reporters go […]

Katie Gaab - March 8, 2016

Generating brand awareness through earned media doesn’t always have to revolve around your products, services, data or thought leadership. In […]

Katie Gaab - February 11, 2016

If you’re new to the world of DIY public relations, let’s take a look at one of the essential components […]

Susan Guillory - January 27, 2016

Cision’s Media Research team reaches out to thousands of journalists each day in an effort to enhance our knowledge base. […]

Jason Morgan - January 22, 2016

On Tuesday, HARO (Help A Reporter Out) hosted a Q&A panel at the Cision headquarters in Chicago that featured three […]

Jenny Wittman - September 17, 2015

In PR, Christmas comes in July, and gearing up for a successful holiday gift guide season is essential for running […]

Anna Marevska - July 24, 2015

How can you stand out when every brand claims to have this year’s must-have holiday item? Have a trusted third-party publication tell the world for you. Cision’s Holiday Gift Guide PR Kit can help!

Brian Conlin - July 9, 2015

Ever wished you could pick top journalists’ brains? See what leaders from USA Today say about how PR pros and journalists can build productive relationships.

Katie Gaab - June 10, 2015

The proliferation of owned media. The democratization of voice through social. Media’s evolving landscape. New ways to accurately measure and […]

Brian Conlin - May 13, 2015

In recent years, “giving day” events have built momentum in the nonprofit sector, creating buzz and driving donations for local […]

Gina Joseph - April 23, 2015

Since the start of public relations, media placements have been the holy grail of PR success. However, with shrinking newsrooms […]

Adrienne Sheares - April 14, 2015

Finding the right influencers to advocate for your brand and building long-lasting relationships takes time and patience. But it doesn’t […]

Gina Joseph - April 10, 2015

When it comes to finding public relations opportunities, the more sites that talk about your brand, the better, right? Not […]

Susan Guillory - March 25, 2015
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