The holy grail of tying earned media to conversions — and thus showing marketing ROI — is no longer a pipedream. It’s becoming a reality here at Cision, and we look forward to telling the world about the innovation happening here.

Cision Staff - November 30, 2016

The greatest opportunity for PR is to take a step back and recognize where the world is heading, where consumer habits are heading and be the first to create the best relationships and solutions.

Jeff Barrett - November 29, 2016

“Good relationships aren’t transactional.” – Dan Ariely, Payoff: The Hidden Logic That Shapes Our Motivations Twitter communication is transactional. The […]

Jim Dougherty - November 28, 2016

If you’ve been cheaping out and trying to DIY all the marketing or public relations tasks for your company, you’re […]

Susan Payton - January 20, 2016

This is a guest post by Courtney Lukitsch. Courtney is the founder and principal of Gotham Public Relations, a 14-year-old […]

Guest Contributor - December 28, 2015

When it comes to sales, PR has always been thought of as a “top of funnel” contributor. While PR’s impact […]

Guest Contributor - November 11, 2015

Over the past year, ad blocking grew 41 percent, affecting mobile advertising most especially. Learn about the implications for PR and media relations sectors.

Ann Feeney - October 29, 2015

When fashion’s on the mind, Chicago isn’t the first place one imagines. The harsh winters favor utility over daring, with […]

Stone Hansard - February 27, 2015

Real-time marketing went mainstream when Oreo’s tweet went viral during the 2013 Super Bowl. You know the one. Despite the cookie […]

Brian Conlin - October 30, 2014

Real-time PR isn’t off-the-cuff PR. You can’t simply tell the social media manager or intern to monitor trends and events […]

Adrienne Sheares - October 27, 2014

This is a guest post by Heather Whaling, president of Geben Communication. As humans, change is happening all around us every day–but […]

Guest Contributor - October 8, 2014

Here at Vocus, we’re proud to sponsor along with Cision, best-selling author, Brian Solis’ new eBook, “What If PR Stood for People and Relationships?.” This book outlines a new future for PR and technology. We want to know what you think the future of PR looks like. Enter our to What’s The Future of PR” hashtag contest to win an iPad Air.

Adrienne Sheares - October 2, 2014

There are many trends in media, many of which revolve around social media and the incredible amount of data it creates. But social media marketing blogs are not informing their publics about the one trend they cannot afford to miss: The incredible power video holds on the marketplace.

Geoff Livingston - September 30, 2014

The NFL’s treatment of football star Ray Rice in light of his domestic abuse case continues to blemish the league’s reputation. What are the PR lessons? Check out how three businesses completely mangled their crisis management in this timeframe, and how one business pulled off a bit of a PR coup by appropriately reacting to the story.

Jim Dougherty - September 29, 2014

The calendar is barely into autumn and the stores are heading into December. The increasingly early launch of the “big” shopping season has become more like a policy of mutually assured deductions. Learn how this transformation changes how PR pros should think of pitching the media.

Adrienne Sheares - September 25, 2014
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