Oct 4, 2017
As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative. Multimedia is the gatekeeper to earned media and the catalyst to engagement.
Jul 19, 2017
Get ready for a successful holiday gift guide campaign with six tips to help you enhance your pitching efforts.
May 15, 2017
How to understand and make press release analytics work for you.
May 11, 2017
Social media—or shared media as we refer to it in the PESO model—is increasingly becoming your most important brand communications channel. Here's how to put the social into your PR activities.
May 2, 2017
Combine social media and PR together like PB&J to explode your visibility. Here's how to do it.
Apr 18, 2017
To get the most mileage out of your PR content, it’s important to create a content hub that’s been strategically planned. Here's how to do it.
Apr 14, 2017
This week, I got to speak with Marian Salzman about combining a love for words with a love for impact measurement, a foolproof way to approach strategic communication, and her secrets to media relations success throughout her career.
Apr 14, 2017
The best way to get your story the coverage it deserves is by targeting the right influencers. Here's how PR pros can pinpoint the right contacts.
Apr 11, 2017
The Independent PR Survey checks the pulse on the current state of the PR business. Here's what public relations professionals had to say.
Mar 31, 2017
When the most retweeted man in marketing makes a point, you listen.
Mar 22, 2017
How can communicators can bring effective change to today’s media landscape? PR pro Camille Sheehan discusses 3 mind-blowing disruption tactics she learned from SXSW 2017.
Mar 17, 2017
Crosby Noricks discusses celebrating greatness in a difficult industry and staying top of mind by doing things worth talking about in this week's Behind the Headlines.
Mar 15, 2017
Our social media manager Bruce Kennedy shares one of his top takeaways from SXSW 2017: brand authenticity and how you can make sure your brand is being as authentic as possible.
Feb 22, 2017
Leveraging your HARO placements can increase the reach of the article and further your impact on potential customers. By following these tips, you’ll be able to make the most of your hard-earned media placements!
Feb 14, 2017
To initiate client love, it’s important that teams dig deep - successful PR professionals get there with clients by being by their side through good times and bad; by knowing the ins and outs of their business; and by providing trusted, strategic counsel along the way.