PR

How to understand and make press release analytics work for you.

Susan Payton - May 15, 2017

Social media—or shared media as we refer to it in the PESO model—is increasingly becoming your most important brand communications channel. Here’s how to put the social into your PR activities.

Gini Dietrich - May 11, 2017

Combine social media and PR together like PB&J to explode your visibility. Here’s how to do it.

Christina Daves - May 2, 2017

To get the most mileage out of your PR content, it’s important to create a content hub that’s been strategically planned. Here’s how to do it.

Gini Dietrich - April 18, 2017

This week, I got to speak with Marian Salzman about combining a love for words with a love for impact measurement, a foolproof way to approach strategic communication, and her secrets to media relations success throughout her career.

Julia Rabin - April 14, 2017

The best way to get your story the coverage it deserves is by targeting the right influencers. Here’s how PR pros can pinpoint the right contacts.

Amy-Louise Tracey - April 14, 2017

The Independent PR Survey checks the pulse on the current state of the PR business. Here’s what public relations professionals had to say.

Gini Dietrich - April 11, 2017

When the most retweeted man in marketing makes a point, you listen.

Bruce Kennedy - March 31, 2017

How can communicators can bring effective change to today’s media landscape? PR pro Camille Sheehan discusses 3 mind-blowing disruption tactics she learned from SXSW 2017.

Camille Sheehan - March 22, 2017

Crosby Noricks discusses celebrating greatness in a difficult industry and staying top of mind by doing things worth talking about in this week’s Behind the Headlines.

Julia Rabin - March 17, 2017

Our social media manager Bruce Kennedy shares one of his top takeaways from SXSW 2017: brand authenticity and how you can make sure your brand is being as authentic as possible.

Bruce Kennedy - March 15, 2017

Leveraging your HARO placements can increase the reach of the article and further your impact on potential customers. By following these tips, you’ll be able to make the most of your hard-earned media placements!

Cision Contributor - February 22, 2017

To initiate client love, it’s important that teams dig deep – successful PR professionals get there with clients by being by their side through good times and bad; by knowing the ins and outs of their business; and by providing trusted, strategic counsel along the way.

Cision Contributor - February 14, 2017

This week, we sat down with Catriona to discuss the PR lessons she has learned, her insights about utilizing social media, and the importance of finding (and owning!) your spotlight.

Julia Rabin - January 19, 2017

This week we sat down with Phil to discuss how he is driven by a profound concern for his community and the importance of seeing an increase in diversity in the PR industry!

Julia Rabin - January 13, 2017
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