PR

This week, we sat down with Catriona to discuss the PR lessons she has learned, her insights about utilizing social media, and the importance of finding (and owning!) your spotlight.

Julia Rabin - January 19, 2017

This week we sat down with Phil to discuss how he is driven by a profound concern for his community and the importance of seeing an increase in diversity in the PR industry!

Julia Rabin - January 13, 2017

Adrienne and Greg Weiss sat down with us to explain their branding strategies, the importance of relevance and resonance with consumers, and the most important branding advice they’ve learned throughout their careers.

Julia Rabin - January 6, 2017

Steve Cox, Vice President of Public Relations at Sodexo joined us recently for a stellar webinar on how to utilize earned media to enhance marketing and communications programs and drive organizational growth. For the questions we couldn’t get to during the live Q&A, Steve was kind of enough to answer them for attendees!

Cision Contributor - December 15, 2016

If you want to get results from your PR efforts in 2017, it is absolutely essential to avoid the following mistakes — most of these are based on research, and paying attention will surely yield positive results.

Cision Contributor - December 13, 2016

The holy grail of tying earned media to conversions — and thus showing marketing ROI — is no longer a pipedream. It’s becoming a reality here at Cision, and we look forward to telling the world about the innovation happening here.

Cision Staff - November 30, 2016

The greatest opportunity for PR is to take a step back and recognize where the world is heading, where consumer habits are heading and be the first to create the best relationships and solutions.

Jeff Barrett - November 29, 2016

“Good relationships aren’t transactional.” – Dan Ariely, Payoff: The Hidden Logic That Shapes Our Motivations Twitter communication is transactional. The […]

Jim Dougherty - November 28, 2016

If you’ve been cheaping out and trying to DIY all the marketing or public relations tasks for your company, you’re […]

Susan Payton - January 20, 2016

This is a guest post by Courtney Lukitsch. Courtney is the founder and principal of Gotham Public Relations, a 14-year-old […]

Guest Contributor - December 28, 2015

When it comes to sales, PR has always been thought of as a “top of funnel” contributor. While PR’s impact […]

Guest Contributor - November 11, 2015

Over the past year, ad blocking grew 41 percent, affecting mobile advertising most especially. Learn about the implications for PR and media relations sectors.

Ann Feeney - October 29, 2015

When fashion’s on the mind, Chicago isn’t the first place one imagines. The harsh winters favor utility over daring, with […]

Stone Hansard - February 27, 2015

Real-time marketing went mainstream when Oreo’s tweet went viral during the 2013 Super Bowl. You know the one. Despite the cookie […]

Brian Conlin - October 30, 2014

Real-time PR isn’t off-the-cuff PR. You can’t simply tell the social media manager or intern to monitor trends and events […]

Adrienne Sheares - October 27, 2014
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