How to Use Multimedia For Better PR Campaigns

As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative. Multimedia is the gatekeeper to earned media and the catalyst to engagement.

Holiday Gift Guide Pitching Tips for PR Pros

Get ready for a successful holiday gift guide campaign with six tips to help you enhance your pitching efforts.

What Your Press Release Analytics Are Really Telling You About Your PR

How to understand and make press release analytics work for you.

How to Put the Social into Your Public Relations Activities

Social media—or shared media as we refer to it in the PESO model—is increasingly becoming your most important brand communications channel. Here's how to put the social into your PR activities.

Social Media and PR – Go Together Like Peanut Butter & Jelly

Combine social media and PR together like PB&J to explode your visibility. Here's how to do it.

Create a Content Hub that Drives PR Results

To get the most mileage out of your PR content, it’s important to create a content hub that’s been strategically planned. Here's how to do it.

Behind the Headlines with Marian Salzman

This week, I got to speak with Marian Salzman about combining a love for words with a love for impact measurement, a foolproof way to approach strategic communication, and her secrets to media relations success throughout her career.

4 Ways PR Pros Can Better Target Media and Influencers

The best way to get your story the coverage it deserves is by targeting the right influencers. Here's how PR pros can pinpoint the right contacts.

New Research Provides Independent PR Firm Benchmarks

The Independent PR Survey checks the pulse on the current state of the PR business. Here's what public relations professionals had to say.

The Case for Customer Service Marketing: Social Media Marketing World Recap

When the most retweeted man in marketing makes a point, you listen.

3 Mind-blowing Ways to Disrupt the Communications Status Quo

How can communicators can bring effective change to today’s media landscape? PR pro Camille Sheehan discusses 3 mind-blowing disruption tactics she learned from SXSW 2017.

Behind the Headlines with Crosby Noricks

Crosby Noricks discusses celebrating greatness in a difficult industry and staying top of mind by doing things worth talking about in this week's Behind the Headlines.

Brand PR Lessons from SXSW Taco Trucks and Sessions: Authenticity Counts

Our social media manager Bruce Kennedy shares one of his top takeaways from SXSW 2017: brand authenticity and how you can make sure your brand is being as authentic as possible.

How to Leverage Your HARO Earned Media Placements

Leveraging your HARO placements can increase the reach of the article and further your impact on potential customers. By following these tips, you’ll be able to make the most of your hard-earned media placements!

Are you in love with your clients? You should be.

To initiate client love, it’s important that teams dig deep - successful PR professionals get there with clients by being by their side through good times and bad; by knowing the ins and outs of their business; and by providing trusted, strategic counsel along the way.

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