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What's the future of PR?

Tell Us the Future of PR and Win an iPad

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Here at Vocus, we're proud to sponsor along with Cision, best-selling author, Brian Solis’ new eBook, “What If PR Stood for People and Relationships?.” This book outlines a new future for PR and technology. We want to know what you think the future of PR looks like. Enter our to What's The Future of PR" hashtag contest to win an iPad Air.
nielsen-video

The One Trend Social Media Experts Avoid

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There are many trends in media, many of which revolve around social media and the incredible amount of data it creates. But social media marketing blogs are not informing their publics about the one trend they cannot afford to miss: The incredible power video holds on the marketplace.
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The NFL's Treatment of Domestic Abuse: Three PR Failures and One PR Success

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The NFL's treatment of football star Ray Rice in light of his domestic abuse case continues to blemish the league's reputation. What are the PR lessons? Check out how three businesses completely mangled their crisis management in this timeframe, and how one business pulled off a bit of a PR coup by appropriately reacting to the story.
Hold-Your-Santa-PR

The Santa Cycle and Its Impact on The News

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The calendar is barely into autumn and the stores are heading into December. The increasingly early launch of the “big” shopping season has become more like a policy of mutually assured deductions. Learn how this transformation changes how PR pros should think of pitching the media.
Will-Twitter-Change-Your-Life

Will Twitter Change Your Life? It Changed Mine.

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Twitter is no longer simply a place where people come to make jokes and drop quickie status updates. For a PR pro, it's an invaluable resource that connects you with hungry journalists, looking for sources. Don't just be active on Twitter, form relationships and follow these 7 tips to get the most out of this social network.
PR and Media Relations - Featured

PR Cannot Escape Media Relations

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Everyone produces content now, and some of it is great. Still the power of media placement is undeniable. See why, for better or worse, PR and media relations are inextricably tied and what you can do about it.
Book to Promote Business - Featured

6 Ways a Book Promotes Your Business

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Many dream about publishing a book without even understanding the PR benefits. Here are the six ways you can use a business book to promote your business and strengthen your company's PR.
Don't Spam Customers

5 Tips to Avoid Spamming Your Target Audiences

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Are you spamming your target audiences? You might be, and you might not even realize you’re doing it. Spam, the term used to describe mass emails or postings of unwanted or inappropriate messages online, also applies to posting the same content on multiple platforms. Or sending the same pitch email to all of the journalists on your list. Here are five tips to help you avoid spamming your target audiences.
Gamification of PR - Featured

How Companies Use Gamification for PR

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Want to earn earned media in a somewhat unique but proven way? PR pros should look to McDonald's, Starbucks and Amazon. The corporations offer scalable solutions for generating results by gamifying PR.