As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative. Multimedia is the gatekeeper to earned media and the catalyst to engagement.
How to understand and make press release analytics work for you.
Social media—or shared media as we refer to it in the PESO model—is increasingly becoming your most important brand communications channel. Here’s how to put the social into your PR activities.
Combine social media and PR together like PB&J to explode your visibility. Here’s how to do it.
This week, I got to speak with Marian Salzman about combining a love for words with a love for impact measurement, a foolproof way to approach strategic communication, and her secrets to media relations success throughout her career.
The best way to get your story the coverage it deserves is by targeting the right influencers. Here’s how PR pros can pinpoint the right contacts.
The Independent PR Survey checks the pulse on the current state of the PR business. Here’s what public relations professionals had to say.
When the most retweeted man in marketing makes a point, you listen.
How can communicators can bring effective change to today’s media landscape? PR pro Camille Sheehan discusses 3 mind-blowing disruption tactics she learned from SXSW 2017.
Our social media manager Bruce Kennedy shares one of his top takeaways from SXSW 2017: brand authenticity and how you can make sure your brand is being as authentic as possible.
Leveraging your HARO placements can increase the reach of the article and further your impact on potential customers. By following these tips, you’ll be able to make the most of your hard-earned media placements!
To initiate client love, it’s important that teams dig deep – successful PR professionals get there with clients by being by their side through good times and bad; by knowing the ins and outs of their business; and by providing trusted, strategic counsel along the way.