The holy grail of tying earned media to conversions — and thus showing marketing ROI — is no longer a pipedream. It’s becoming a reality here at Cision, and we look forward to telling the world about the innovation happening here.
If you’ve been cheaping out and trying to DIY all the marketing or public relations tasks for your company, you’re […]
This is a guest post by Courtney Lukitsch. Courtney is the founder and principal of Gotham Public Relations, a 14-year-old […]
Real-time marketing went mainstream when Oreo’s tweet went viral during the 2013 Super Bowl. You know the one. Despite the cookie […]
Here at Vocus, we’re proud to sponsor along with Cision, best-selling author, Brian Solis’ new eBook, “What If PR Stood for People and Relationships?.” This book outlines a new future for PR and technology. We want to know what you think the future of PR looks like. Enter our to What’s The Future of PR” hashtag contest to win an iPad Air.
There are many trends in media, many of which revolve around social media and the incredible amount of data it creates. But social media marketing blogs are not informing their publics about the one trend they cannot afford to miss: The incredible power video holds on the marketplace.
The NFL’s treatment of football star Ray Rice in light of his domestic abuse case continues to blemish the league’s reputation. What are the PR lessons? Check out how three businesses completely mangled their crisis management in this timeframe, and how one business pulled off a bit of a PR coup by appropriately reacting to the story.
The calendar is barely into autumn and the stores are heading into December. The increasingly early launch of the “big” shopping season has become more like a policy of mutually assured deductions. Learn how this transformation changes how PR pros should think of pitching the media.