press releases

There is a lot of chatter about the current effectiveness of press releases. While “effectiveness” depends upon what is being […]

Jim Dougherty - January 4, 2016

Hoping to get the media interested in your brand’s news? Keep these three things in mind before distributing your next press release.

Katie Gaab - October 21, 2015

As I’ve said before: having the right expectations for your press release plays a huge role in setting it up […]

Susan Payton - July 30, 2015

Press release distribution companies are getting pickier and pickier about what they will approve in terms of press release topics […]

Brian Conlin - July 9, 2015

As I said in a recent article, the success of your press release campaign relies heavily on you having the […]

Susan Payton - June 23, 2015

It frustrates me when people tell me their marketing or PR isn’t working. I dig deeper, asking what they’re doing, […]

Susan Payton - June 16, 2015

There are plenty of reasons to use press releases as part of your overall marketing and PR strategy. The smart […]

Susan Payton - June 4, 2015

“After I returned from Liberia at the height of the Ebola outbreak, I knew I needed to generate awareness in […]

Brian Conlin - April 22, 2015

Let’s face it: a press release on its own is okay, but having a visual component really gives it that […]

Susan Payton - April 15, 2015

When it comes to getting more people to read your press release, nothing does the job better than a well-written […]

Susan Payton - April 8, 2015

The press release isn’t dead. With a little TLC, the press release can be a powerful force that wins the […]

Erin Feldman - March 24, 2015

Press releases can be an effective way to communicate your news to traditional and digital media professionals, potential or current […]

Teresa Dankowski - February 22, 2015

Every press release you publish has the potential to be a promotional tool for your business. The problem is, you […]

Susan Payton - February 18, 2015

Of all the written components of a press release, the quote is second to only the headline in terms of […]

Susan Payton - February 11, 2015

My company researches, writes, optimizes and launches (via Cision) multimedia news releases that are designed to generate leads and new […]

Guest Contributor - February 9, 2015
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