press releases

How Your News Release Can Help the Media Do Their Job

Companies have a story to tell, and the media needs to tell a story. Here's how to help the media tell a better story.

Creating, Distributing, & Amplifying Your Press Release

There’s far more to press releases than writing. Here are three components of a successful press release strategy: Creation, Distribution and Amplification.

Free Tip Sheet! Make Your Press Releases Stand Out

Every day, 1,800 press releases are published in the United States. Do yours stand out or go unnoticed? Learn to grab journalists' attention with your news!

Improve Your Press Releases With These 4 Ideas

There is a lot of chatter about the current effectiveness of press releases. While “effectiveness” depends upon what is being […]

How to Keep the Press Interested in Your Press Releases

Hoping to get the media interested in your brand's news? Keep these three things in mind before distributing your next press release.

Establishing Goals for Your Press Release

As I’ve said before: having the right expectations for your press release plays a huge role in setting it up […]

4 Failproof Ways to Get Your Press Release Rejected

Press release distribution companies are getting pickier and pickier about what they will approve in terms of press release topics […]

5 Things to Expect From Publishing a Press Release

As I said in a recent article, the success of your press release campaign relies heavily on you having the […]

4 Things to Measure in Your PR

It frustrates me when people tell me their marketing or PR isn’t working. I dig deeper, asking what they’re doing, […]

Press Releases: A Bajillion New Sales Overnight?

There are plenty of reasons to use press releases as part of your overall marketing and PR strategy. The smart […]

Steal These 9 Ideas to Inject Visual Appeal Into Press Releases

Let’s face it: a press release on its own is okay, but having a visual component really gives it that […]

Power Up Your Press Releases!

The press release isn’t dead. With a little TLC, the press release can be a powerful force that wins the […]

3 Ways to Make News Releases More Compelling

Press releases can be an effective way to communicate your news to traditional and digital media professionals, potential or current […]

4 Places to Share Every Press Release

Every press release you publish has the potential to be a promotional tool for your business. The problem is, you […]

How to Get a Juicy Quote for Your Press Release

Of all the written components of a press release, the quote is second to only the headline in terms of […]

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