press releases

There’s far more to press releases than writing. Here are three components of a successful press release strategy: Creation, Distribution and Amplification.

Susan Payton - August 17, 2016

Every day, 1,800 press releases are published in the United States. Do yours stand out or go unnoticed? Learn to grab journalists’ attention with your news!

Maria Materise - July 28, 2016

There is a lot of chatter about the current effectiveness of press releases. While “effectiveness” depends upon what is being […]

Jim Dougherty - January 4, 2016

Hoping to get the media interested in your brand’s news? Keep these three things in mind before distributing your next press release.

Katie Gaab - October 21, 2015

As I’ve said before: having the right expectations for your press release plays a huge role in setting it up […]

Susan Payton - July 30, 2015

Press release distribution companies are getting pickier and pickier about what they will approve in terms of press release topics […]

Brian Conlin - July 9, 2015

As I said in a recent article, the success of your press release campaign relies heavily on you having the […]

Susan Payton - June 23, 2015

It frustrates me when people tell me their marketing or PR isn’t working. I dig deeper, asking what they’re doing, […]

Susan Payton - June 16, 2015

There are plenty of reasons to use press releases as part of your overall marketing and PR strategy. The smart […]

Susan Payton - June 4, 2015

“After I returned from Liberia at the height of the Ebola outbreak, I knew I needed to generate awareness in […]

Brian Conlin - April 22, 2015

Let’s face it: a press release on its own is okay, but having a visual component really gives it that […]

Susan Payton - April 15, 2015

When it comes to getting more people to read your press release, nothing does the job better than a well-written […]

Susan Payton - April 8, 2015

The press release isn’t dead. With a little TLC, the press release can be a powerful force that wins the […]

Erin Feldman - March 24, 2015

Press releases can be an effective way to communicate your news to traditional and digital media professionals, potential or current […]

Teresa Dankowski - February 22, 2015

Every press release you publish has the potential to be a promotional tool for your business. The problem is, you […]

Susan Payton - February 18, 2015
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