Apr 13, 2017
Companies have a story to tell, and the media needs to tell a story. Here's how to help the media tell a better story.
Aug 17, 2016
There’s far more to press releases than writing. Here are three components of a successful press release strategy: Creation, Distribution and Amplification.
Jul 28, 2016
Every day, 1,800 press releases are published in the United States. Do yours stand out or go unnoticed? Learn to grab journalists' attention with your news!
Jan 4, 2016
There is a lot of chatter about the current effectiveness of press releases. While “effectiveness” depends upon what is being […]
Oct 21, 2015
Hoping to get the media interested in your brand's news? Keep these three things in mind before distributing your next press release.
Jul 30, 2015
As I’ve said before: having the right expectations for your press release plays a huge role in setting it up […]
Jul 9, 2015
Press release distribution companies are getting pickier and pickier about what they will approve in terms of press release topics […]
Jun 23, 2015
As I said in a recent article, the success of your press release campaign relies heavily on you having the […]
Jun 16, 2015
It frustrates me when people tell me their marketing or PR isn’t working. I dig deeper, asking what they’re doing, […]
Jun 4, 2015
There are plenty of reasons to use press releases as part of your overall marketing and PR strategy. The smart […]
Apr 15, 2015
Let’s face it: a press release on its own is okay, but having a visual component really gives it that […]
Mar 24, 2015
The press release isn’t dead. With a little TLC, the press release can be a powerful force that wins the […]
Feb 22, 2015
Press releases can be an effective way to communicate your news to traditional and digital media professionals, potential or current […]
Feb 18, 2015
Every press release you publish has the potential to be a promotional tool for your business. The problem is, you […]
Feb 11, 2015
Of all the written components of a press release, the quote is second to only the headline in terms of […]