public relations strategy

Which trends will impact the public relations industry in 2017? Here are four you need to pay attention to as the new year nears.

Guest Contributor - November 15, 2016

Working on your paid, earned, social and owned media strategy but running into roadblocks? PESO expert Gini Dietrich explains how to overcome your obstacles.

Gini Dietrich - November 1, 2016

#PRSAICON 2016 brought together some of today’s top thought leaders in the field of communications. Here are a few of our favorite moments and tips.

Camille Sheehan - October 26, 2016

Don’t think PR can show a return-on-investment? Think again – thanks to the PESO model and its reshaping of the conversation around public relations.

Gini Dietrich - October 6, 2016

Kevin Turpin, president at the National Journal, details his vision for the company with a focus on innovation and creativity.

Julia Rabin - September 15, 2016