public relations strategy

4 PR Trends for 2017

Which trends will impact the public relations industry in 2017? Here are four you need to pay attention to as the new year nears.

4 Common Roadblocks to PESO Model Implementation…and How to Overcome Them

Working on your paid, earned, social and owned media strategy but running into roadblocks? PESO expert Gini Dietrich explains how to overcome your obstacles.

PRSA 2016 International Conference: Be Aggressive, Be Audacious, Be Bold

#PRSAICON 2016 brought together some of today's top thought leaders in the field of communications. Here are a few of our favorite moments and tips.

How the PESO Model Changes PR’s Conversation

Don't think PR can show a return-on-investment? Think again - thanks to the PESO model and its reshaping of the conversation around public relations.

Behind the Headlines With National Journal President Kevin Turpin

Kevin Turpin, president at the National Journal, details his vision for the company with a focus on innovation and creativity.