public relations

Don’t spill your entire life story during an interview. You need a carefully constructed sound bite that sums up your mission in an easy-to-remember manner.

Susan Payton - October 18, 2016

PR cannot exist in a silo. In order to be effective, your PR team needs to coordinate with digital, marketing […]

Maria Materise - September 29, 2016

Is creating buzz for your business on your to-do list? If you don’t mind putting in the work with these 4 tips, your brand’s story can be seen and shared!

Guest Contributor - September 16, 2016

I recently spent a year interviewing senior public relations professionals in 31 countries about best practices in their cultures for […]

Guest Contributor - September 1, 2016

Brands need to connect with their audiences through effective communication. But how will you send the right message if you […]

Maria Materise - August 18, 2016

There’s far more to press releases than writing. Here are three components of a successful press release strategy: Creation, Distribution and Amplification.

Susan Payton - August 17, 2016

Moving around effectively in the media industry can be daunting. How can you become an asset to your next company […]

Julia Rabin - August 16, 2016

Last Wednesday, August 3, I attended BizBash’s Elevate Conference in Washington, DC. If you aren’t familiar with BizBash, it is […]

Mary-Morgan Limperis - August 10, 2016

Before you create any brand communication, you must ask yourself: Will my audience care? Brandon Puttbrese, account supervisor at GS&F, […]

Maria Materise - August 9, 2016

As of August 8, Kevin Akeroyd is Chief Executive Officer at Cision. Learn more about his commitment to Cision’s exciting story and accelerated growth journey.

Kevin Akeroyd - August 8, 2016

While journalists certainly are an important component of the public relations equation, I feel like we’ve come to rely on […]

Susan Payton - August 3, 2016

The PR industry is constantly changing, with new technology, platforms and trends emerging every day. So how can your brand […]

Maria Materise - August 2, 2016

Health care affects everyone, so health care brands need to appeal to and motivate a diverse audience. But how? Fred […]

Maria Materise - July 28, 2016

If you can’t clearly illustrate how someone’s donation will make an impact, you won’t be able to convince them to […]

Maria Materise - July 27, 2016

Your PR campaign won’t be successful if you’re only focused on one thing. You need a combination of media, including […]

Maria Materise - July 26, 2016
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