public relations

Could cross-channel reporting usher in a new way of doing PR measurement in the digital era? Read on to find out.

Cision Contributor - October 18, 2017

Cision® CMO, Chris Lynch, sat down with Steve Barrett, editorial director of PRWeek for the inaugural podcast of Earned Media Rising.

Tony Hardman - October 16, 2017

Here are five highly important tenants of good PR that should help everyone use any media database more effectively and ensure that the relationship between comms professionals and influencers is mutually beneficial.

Kevin Akeroyd - October 16, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. People have started to react much more strongly to different types of information. Emotional intelligence drives consumer culture which influences your business strategy.

Cision Contributor - August 23, 2017

In a recent interview, Steve Barrett, Editor-in-Chief of PRWeek sat down with Cision CEO, Kevin Akeroyd to talk about the future of PR, communications and the technology that will move the industry forward.

Tony Hardman - August 7, 2017

Get ready for a successful holiday gift guide campaign with six tips to help you enhance your pitching efforts.

Anna Marevska - July 19, 2017

Meredith Lejeune and I discuss the importance of diversity in the workplace, and the value of both investing in and building relationships.

Julia Rabin - May 26, 2017

Don’t discount opportunities even if their face-value isn’t quite synergistic with your primary goal. Here are 5 tips to help you decide when to step out of your comfort zone.

Cision Contributor - May 19, 2017

Social media—or shared media as we refer to it in the PESO model—is increasingly becoming your most important brand communications channel. Here’s how to put the social into your PR activities.

Gini Dietrich - May 11, 2017

“You cannot compete for the future if you make decisions about tomorrow based on yesterday.” — Brian Solis

Annemaria Nicholson - May 4, 2017

When censorship and fear are used to stamp out press freedom, this is dangerous for all of us. Here’s why brands should care.

Annemaria Nicholson - May 3, 2017

Combine social media and PR together like PB&J to explode your visibility. Here’s how to do it.

Christina Daves - May 2, 2017

The science of data and the art of storytelling shouldn’t be mutually exclusive. In fact, they coexist nicely. Here’s how to use both together to improve your storytelling.

Chris Lynch - April 27, 2017

Cision’s social media manager Bruce Kennedy gives us five takeaways from the #CisionWorldTour in Chicago.

Bruce Kennedy - April 27, 2017

The best way to get your story the coverage it deserves is by targeting the right influencers. Here’s how PR pros can pinpoint the right contacts.

Amy-Louise Tracey - April 14, 2017
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