public relations

Jen Dobrzelecki, executive vice president at M&C Saatchi PR, says to compete in today’s market, PR is more important than ever. In this interview, Jen discusses how brands can get noticed by their audience and why they need to deliver on the promises they make.

Maria Materise - December 2, 2016

The holy grail of tying earned media to conversions — and thus showing marketing ROI — is no longer a pipedream. It’s becoming a reality here at Cision, and we look forward to telling the world about the innovation happening here.

Cision Staff - November 30, 2016

The greatest opportunity for PR is to take a step back and recognize where the world is heading, where consumer habits are heading and be the first to create the best relationships and solutions.

Jeff Barrett - November 29, 2016

ProPublica Senior Editor Dan Golden discusses the future of investigative journalism and the personality traits that best lend themselves to the profession.

Julia Rabin - November 17, 2016

Marijane Funess, the director of Crenshaw Communications, discusses how to uniquely position PR campaigns to gain the necessary traction.

Julia Rabin - November 11, 2016

Reputations have been made and lost in a moment because something thought to be private went public. Here are tips to help navigate personal vs private matters.

Guest Contributor - November 3, 2016

Nathan Friedman, general manager of Citizen Relations, discusses why brands should always be on the lookout for new ways to innovate.

Maria Materise - October 27, 2016

Don’t spill your entire life story during an interview. You need a carefully constructed sound bite that sums up your mission in an easy-to-remember manner.

Susan Payton - October 18, 2016

PR cannot exist in a silo. In order to be effective, your PR team needs to coordinate with digital, marketing […]

Maria Materise - September 29, 2016

Is creating buzz for your business on your to-do list? If you don’t mind putting in the work with these 4 tips, your brand’s story can be seen and shared!

Guest Contributor - September 16, 2016

I recently spent a year interviewing senior public relations professionals in 31 countries about best practices in their cultures for […]

Guest Contributor - September 1, 2016

Brands need to connect with their audiences through effective communication. But how will you send the right message if you […]

Maria Materise - August 18, 2016

There’s far more to press releases than writing. Here are three components of a successful press release strategy: Creation, Distribution and Amplification.

Susan Payton - August 17, 2016

Moving around effectively in the media industry can be daunting. How can you become an asset to your next company […]

Julia Rabin - August 16, 2016

Last Wednesday, August 3, I attended BizBash’s Elevate Conference in Washington, DC. If you aren’t familiar with BizBash, it is […]

Mary-Morgan Limperis - August 10, 2016
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