The local, national and global consumer currently expects to be communicated with, on a multi-level, always updated stream of relevant news, all attainable through SEO. Search dominates. The desire for news opens an intensified need to generate compelling content, driven by creativity, headlines and related visuals.
In this interview, Vice President of Corporate Communications and Public Relations at PHG Consulting, Caroline Michaud says to be a successful communicator, intentional messaging matters. Caroline sat down with us to discuss travel and tourism brands, and how they must adapt as media changes.
Steve Cox, Vice President of Public Relations at Sodexo joined us recently for a stellar webinar on how to utilize earned media to enhance marketing and communications programs and drive organizational growth. For the questions we couldn’t get to during the live Q&A, Steve was kind of enough to answer them for attendees!
Jen Dobrzelecki, executive vice president at M&C Saatchi PR, says to compete in today’s market, PR is more important than ever. In this interview, Jen discusses how brands can get noticed by their audience and why they need to deliver on the promises they make.
The holy grail of tying earned media to conversions — and thus showing marketing ROI — is no longer a pipedream. It’s becoming a reality here at Cision, and we look forward to telling the world about the innovation happening here.
Marijane Funess, the director of Crenshaw Communications, discusses how to uniquely position PR campaigns to gain the necessary traction.