public relations

Brands need to connect with their audiences through effective communication. But how will you send the right message if you […]

Maria Materise - August 18, 2016

There’s far more to press releases than writing. Here are three components of a successful press release strategy: Creation, Distribution and Amplification.

Susan Payton - August 17, 2016

Moving around effectively in the media industry can be daunting. How can you become an asset to your next company […]

Julia Rabin - August 16, 2016

Last Wednesday, August 3, I attended BizBash’s Elevate Conference in Washington, DC. If you aren’t familiar with BizBash, it is […]

Mary-Morgan Limperis - August 10, 2016

Before you create any brand communication, you must ask yourself: Will my audience care? Brandon Puttbrese, account supervisor at GS&F, […]

Maria Materise - August 9, 2016

As of August 8, Kevin Akeroyd is Chief Executive Officer at Cision. Learn more about his commitment to Cision’s exciting story and accelerated growth journey.

Kevin Akeroyd - August 8, 2016

While journalists certainly are an important component of the public relations equation, I feel like we’ve come to rely on […]

Susan Payton - August 3, 2016

The PR industry is constantly changing, with new technology, platforms and trends emerging every day. So how can your brand […]

Maria Materise - August 2, 2016

Health care affects everyone, so health care brands need to appeal to and motivate a diverse audience. But how? Fred […]

Maria Materise - July 28, 2016

If you can’t clearly illustrate how someone’s donation will make an impact, you won’t be able to convince them to […]

Maria Materise - July 27, 2016

Your PR campaign won’t be successful if you’re only focused on one thing. You need a combination of media, including […]

Maria Materise - July 26, 2016

Your brand’s effectiveness depends on communicating its story in a way that resonates with audiences. But how do you know what will […]

Maria Materise - July 20, 2016

Let me guess: in January, when the year was shiny and new, you were so excited to create New Year’s […]

Susan Payton - July 20, 2016

Technologies and platforms come and go, but one thing remains constant: the relationships you make. Lynda Fernandez, senior vice president […]

Maria Materise - July 19, 2016

Even the hippest, most forward-looking companies face the specter of brand obsolescence eventually: generational attitudes evolve, social conventions change and […]

Guest Contributor - July 18, 2016
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