public relations

Meredith Lejeune and I discuss the importance of diversity in the workplace, and the value of both investing in and building relationships.

Julia Rabin - May 26, 2017

Don’t discount opportunities even if their face-value isn’t quite synergistic with your primary goal. Here are 5 tips to help you decide when to step out of your comfort zone.

Cision Contributor - May 19, 2017

Social media—or shared media as we refer to it in the PESO model—is increasingly becoming your most important brand communications channel. Here’s how to put the social into your PR activities.

Gini Dietrich - May 11, 2017

“You cannot compete for the future if you make decisions about tomorrow based on yesterday.” — Brian Solis

Stacey Miller - May 4, 2017

When censorship and fear are used to stamp out press freedom, this is dangerous for all of us. Here’s why brands should care.

Annemaria Nicholson - May 3, 2017

Combine social media and PR together like PB&J to explode your visibility. Here’s how to do it.

Christina Daves - May 2, 2017

The science of data and the art of storytelling shouldn’t be mutually exclusive. In fact, they coexist nicely. Here’s how to use both together to improve your storytelling.

Chris Lynch - April 27, 2017

Cision’s social media manager Bruce Kennedy gives us five takeaways from the #CisionWorldTour in Chicago.

Bruce Kennedy - April 27, 2017

The best way to get your story the coverage it deserves is by targeting the right influencers. Here’s how PR pros can pinpoint the right contacts.

Amy-Louise Tracey - April 14, 2017

The Independent PR Survey checks the pulse on the current state of the PR business. Here’s what public relations professionals had to say.

Gini Dietrich - April 11, 2017

What if by personalizing the experience for a specific writer you could increase the conversion rate of your communications efforts?

James Rubec - April 10, 2017

In this interview, Daher discusses with me the challenges as a new agency owner, how to deliver effective pitches, and how she’s embracing the many changes in the field of PR.

Julia Rabin - April 7, 2017

When the most retweeted man in marketing makes a point, you listen.

Bruce Kennedy - March 31, 2017

Brand leaders must refine their focus and better target their outreach to influencers if they expect better results with their earned media campaigns.

Chris Lynch - March 29, 2017

This week, Jody sat down with me to discuss his new PR role, a specific definition of success and how to create results that don’t always translate to a number.

Julia Rabin - March 24, 2017
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