Five Easy SEO Tricks to Improve Your Next Press Release

Unless you’ve been living under a rock for the past decade or so, you probably already know something about the importance of search engine optimization. What you may not know is that practicing good SEO is just as essential for your press releases as it is for the rest of your online communications.

[INFOGRAPHIC] How to Optimize Your Content for Search, in 12 Steps

SEO for content is all about discovery. It’s no longer about competing in just your industry or niche. You have to find a way to stand out in a marketplace overflowing with news.

How to Growth Hack a Successful Backlink Strategy

When it comes to SEO, earning quality backlinks (links from other websites to your webpage) is one of the most critical ranking factors. While backlinks are a great signal for SEO, it takes a lot of time to earn them. Now, there are certainly quick and easy ways to get backlinks to your brand’s website, but if they’re quick and easy, they’re more than likely going to be low-quality.

4 Ways PR Firms Can Cut Costs and Improve Productivity in the Digital World

By implementing these 4 tactics, you can drive business ROI and also lay the seeds of success in a highly competitive market.

Creative Headlines Will Drive PR SEO & Success in 2017

The local, national and global consumer currently expects to be communicated with, on a multi-level, always updated stream of relevant news, all attainable through SEO. Search dominates. The desire for news opens an intensified need to generate compelling content, driven by creativity, headlines and related visuals.

The One Thing You Can Do Right Now To Improve Your Content

One of the biggest developments for content marketing may have been hidden in plain sight for the last year. If […]

The Present & Future Tech Trends PRs Should Prepare For

How we do PR and media relations changes at the speed of tech. See four present and future tech trends and what they mean for your public relations strategy.

Beyond Search: Understanding authority, News Engine Optimization (NEO) and creating sticky messages

A key function of PR has always been about reputation management, but getting that done has required an ever-evolving set […]

Heard on the street: 3 ways to harness insights for great A/B split testing

Marketing folks, especially analysts and content developers, care deeply for the coveted A/B split test. Why? A/B testing provides a […]

Why PR Pros Will Now Dominate SEO

This is a guest post by Kevin Bailey, CMO of Relevance. Today’s digitally savvy PR professionals are adding organic search […]

Optimization: Andy Crestodina explains Link Popularity

We had the honor of working with Andy Crestodina of Chicago web design firm Orbit Media during our first Sip & Share event here […]

Optimization: Answers on Content, SEO & Visibility

Recently, I had the honor of cohosting a webinar entitled “Content marketing and the evolution of SEO” with Chad Pollitt […]

Content Optimization for Readability, Social Media & SEO

Your content is worthless if no one can find it. (Okay, maybe not totally worthless, but darn near close.) Content […]

Why Your Business Can’t Survive Without PR and SEO

This is a guest post by Chelsi Stenger, search media networker at Relevance. Historically, PR and SEO have worked in parallel […]

Digital Storytelling Webinar – Your Questions Answered

Last week we hosted the webinar “Digital Storytelling: Engaging and Connecting with your Audience” where we discussed how to create, […]

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