Unless you’ve been living under a rock for the past decade or so, you probably already know something about the importance of search engine optimization. What you may not know is that practicing good SEO is just as essential for your press releases as it is for the rest of your online communications.

Cision Contributor - November 16, 2017

SEO for content is all about discovery. It’s no longer about competing in just your industry or niche. You have to find a way to stand out in a marketplace overflowing with news.

Cision Staff - November 15, 2017

When it comes to SEO, earning quality backlinks (links from other websites to your webpage) is one of the most critical ranking factors. While backlinks are a great signal for SEO, it takes a lot of time to earn them. Now, there are certainly quick and easy ways to get backlinks to your brand’s website, but if they’re quick and easy, they’re more than likely going to be low-quality.

Nick Bell - July 25, 2017

By implementing these 4 tactics, you can drive business ROI and also lay the seeds of success in a highly competitive market.

Cision Contributor - March 13, 2017

The local, national and global consumer currently expects to be communicated with, on a multi-level, always updated stream of relevant news, all attainable through SEO. Search dominates. The desire for news opens an intensified need to generate compelling content, driven by creativity, headlines and related visuals.

Cision Contributor - February 3, 2017

One of the biggest developments for content marketing may have been hidden in plain sight for the last year. If […]

Jim Dougherty - August 22, 2016

How we do PR and media relations changes at the speed of tech. See four present and future tech trends and what they mean for your public relations strategy.

Ann Feeney - September 10, 2015

A key function of PR has always been about reputation management, but getting that done has required an ever-evolving set […]

Heidi Sullivan - July 31, 2014

Marketing folks, especially analysts and content developers, care deeply for the coveted A/B split test. Why? A/B testing provides a […]

Steve Reeves - July 9, 2014

This is a guest post by Kevin Bailey, CMO of Relevance. Today’s digitally savvy PR professionals are adding organic search […]

Guest Contributor - March 21, 2014

We had the honor of working with Andy Crestodina of Chicago web design firm Orbit Media during our first Sip & Share event here […]

Lisa Denten - September 27, 2013

Recently, I had the honor of cohosting a webinar entitled “Content marketing and the evolution of SEO” with Chad Pollitt […]

Laurie Mahoney - September 26, 2013

Your content is worthless if no one can find it. (Okay, maybe not totally worthless, but darn near close.) Content […]

Brandon Andersen - September 24, 2013

This is a guest post by Chelsi Stenger, search media networker at Relevance. Historically, PR and SEO have worked in parallel […]

Cision Contributor - August 26, 2013

Last week we hosted the webinar “Digital Storytelling: Engaging and Connecting with your Audience” where we discussed how to create, […]

Laurie Mahoney - May 21, 2013
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