social media measurement

Do These Mistakes Keep You From A Bigger Social Media Budget?

Social media has massive power, but it doesn't get the budget it deserves. The key to earning more budget is tying the performance of social media to conventional metrics like sales, brand affinity, business value and ROI.

How to Measure Your Brand’s Success on Instagram

Once you’ve established an Instagram following and garnered a handful of likes for your posts, it’s time to analyze your […]

Is Social Media, Indeed, Bulls#*t?

This is a guest post from Gina Joseph, social media community manager at Cision. Well, in those general terms, we certainly […]

A Social Media Strategy to Keep You Sane

If you’re a new social media manager or have recently acquired social duties as part of your role, you know […]

Twitter Analysis of the PRSA 2012 International Conference

Gina Joseph, social media community manager, also contributed to this report. Whew, the whirlwind that was PRSA 2012 International Conference […]

PRSA 2012 International Conference: Measurement Symposium

Research director of Cision Global Analysts, Greg D’Andrea, joined other heavyweights in the measurement arena at #PRSAICon to discuss the […]

PR Measurement: What’s the Difference Between Goals and Objectives?

What is the difference between goals and objectives? The issue causes nearly as much confusion in PR circles as the difference between strategy and tactics, but the distinction is critical in understanding the results of PR campaigns.

PR News Roundup 7/13/12: 5 PR Blog posts You May Have Missed

It’s time for my weekly round-up of the best blog posts I have seen around the web this past week! […]

UK Blog NeverSeconds’ dinners stopped by Argyll & Bute Council

This blog post originally appeared on the Cision Blog UK and is written by Jake O’Neill, editorial coordinator for Cision […]

PR News Roundup 6/1/12: 5 PR Blog posts You May Have Missed

It’s time for my weekly round-up of the best blog posts I have seen around the web this past week! […]

PR News Roundup 5/18/12: 5 PR Blog posts You May Have Missed

It’s time for my weekly round-up of the best blog posts I have seen around the web this past week. […]

PR News Roundup 5/11/12: 5 PR Blog posts You May Have Missed

It’s time for my weekly round-up of the best blog posts I have seen around the web this past week! […]

Finding the ROI in Social Media

There’s no debating it; social media is hot.  It’s still growing at a phenomenal rate and the dollar figures associated […]

8 Tips to manage social media for your business

Social media is an easy, affordable and great way to connect and engage with your customers, but wading into the […]

PR News Roundup 12/2/11: 5 PR Blog posts You May Have Missed

It’s time for my weekly round-up of the best blog posts I have seen around the web last week! It’s […]

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