With the media landscape evolving at the speed of technology, communicators need to be able to listen dynamically to their audiences across multiple media channels. It’s no longer just the mainstream media that needs to be taken into account.
How does influence occur on social media? Find out why bonding and bridging social capital may be the key to effectively influence prospects with social media.
Do you know a Chicago Cubs or St. Louis Cardinals fan? Check out what we found out about the fan personas of these baseball rivals after tracking Twitter.
After seven years and countless political battles President Barack Obama still manages to turn out a crowd. Obama’s 2016 State […]
Social media listening has become a broad, all-encompassing term that represents a bunch of different applications for social data. This […]
Social Media Marketing World ended March 27, and social networks are likely still panting in exhaustion after handling the surge […]
This post is by Information Retrieval Specialist Ann Feeney. Marketers, PR professionals and advocacy groups need to move beyond the traditional […]