social media monitoring

How to Boost PR Campaigns With Social Data

As social media becomes woven into the workflow of communications professionals, it can feel daunting to understand what content will resonate with your influencers and the target audiences that engage with them. Learn what influencers are saying about your brand on social.

How to Use Dynamic Listening to Reach New Customers

With the media landscape evolving at the speed of technology, communicators need to be able to listen dynamically to their audiences across multiple media channels. It's no longer just the mainstream media that needs to be taken into account.

How to Influence People Effectively With Social Media

How does influence occur on social media? Find out why bonding and bridging social capital may be the key to effectively influence prospects with social media.

Twitter Engagement Actually Translates into Votes

If you are running for office and no one is tweeting about it, you are likely going to lose your election. At least that’s what last night’s election has shown.

How To Monitor Social Media Like a Boss

Are you missing out on opportunities because you're not taking full advantage of social media monitoring's abilities? Here are 5 ways to remedy the situation.

Baseball, Beers and Statistics: Cubs vs. Cardinals

Do you know a Chicago Cubs or St. Louis Cardinals fan? Check out what we found out about the fan personas of these baseball rivals after tracking Twitter.

Trump Rules the Media: Fact or Fiction?

With a few more wins, Donald Trump will be the Republican nominee. Last December we identified that Trump’s social mention […]

What Kept Social Buzzing During the State of the Union?

After seven years and countless political battles President Barack Obama still manages to turn out a crowd. Obama’s 2016 State […]

3 Things to Know About Social Listening (That No One Tells You)

Social media listening has become a broad, all-encompassing term that represents a bunch of different applications for social data. This […]

4 Steps to Acquiring High-Quality Social Leads

Social media has reached its adolescence. Though many companies have rushed into the social media space, many remain skeptical of […]

How Big Was the Buzz at Social Media Marketing World?

Social Media Marketing World ended March 27, and social networks are likely still panting in exhaustion after handling the surge […]

Measuring Communications with Social Media Data

All marketers are involved in communications at some level.  It is the nature of our business – whether it means […]

Memorial Day: Getting Left Behind?

The Memorial Day weekend is a time of remembrance and perhaps of reflection, but it is also a time of […]

March Madness: The Search for the Golden Bracket

March has long been considered a time of great change and growth. March signals the coming of spring and, after […]

Monitoring and Measuring in Today’s Media Landscape

This post is by Information Retrieval Specialist Ann Feeney. Marketers, PR professionals and advocacy groups need to move beyond the traditional […]

1 2 3 6 7 8