social media monitoring

With the media landscape evolving at the speed of technology, communicators need to be able to listen dynamically to their audiences across multiple media channels. It’s no longer just the mainstream media that needs to be taken into account.

Lee Ribeiro - November 21, 2017

How does influence occur on social media? Find out why bonding and bridging social capital may be the key to effectively influence prospects with social media.

Jim Dougherty - November 21, 2016

If you are running for office and no one is tweeting about it, you are likely going to lose your election. At least that’s what last night’s election has shown.

James Rubec - November 9, 2016

Are you missing out on opportunities because you’re not taking full advantage of social media monitoring’s abilities? Here are 5 ways to remedy the situation.

Jim Dougherty - October 25, 2016

Do you know a Chicago Cubs or St. Louis Cardinals fan? Check out what we found out about the fan personas of these baseball rivals after tracking Twitter.

Michelle Dziuban - June 23, 2016

With a few more wins, Donald Trump will be the Republican nominee. Last December we identified that Trump’s social mention […]

James Rubec - April 27, 2016

After seven years and countless political battles President Barack Obama still manages to turn out a crowd. Obama’s 2016 State […]

Michelle Dziuban - January 13, 2016

Social media listening has become a broad, all-encompassing term that represents a bunch of different applications for social data. This […]

Jim Dougherty - May 18, 2015

Social media has reached its adolescence. Though many companies have rushed into the social media space, many remain skeptical of […]

Guest Contributor - April 9, 2015

Social Media Marketing World ended March 27, and social networks are likely still panting in exhaustion after handling the surge […]

Brian Conlin - April 1, 2015

All marketers are involved in communications at some level.  It is the nature of our business – whether it means […]

Rich Miller - May 23, 2014

The Memorial Day weekend is a time of remembrance and perhaps of reflection, but it is also a time of […]

Dae Yoon Lee - May 23, 2014

March has long been considered a time of great change and growth. March signals the coming of spring and, after […]

Jeff Morris - March 14, 2014

This post is by Information Retrieval Specialist Ann Feeney. Marketers, PR professionals and advocacy groups need to move beyond the traditional […]

Cision Contributor - March 11, 2014

Data from black Friday is in and retailers are jumping for joy. Sales on Thanksgiving day grew to make combined […]

Laura van Dijken - December 10, 2013
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