social media research

Interview with Karen Freberg on Influencer Personality Traits, Part II

Last week we introduced you to Karen Freberg and her scientific groundwork researching the personality traits of social media influencers. […]

Interview with Karen Freberg on Influencer Personality Traits, Part I

I recently had the opportunity to catch up with Karen Freberg, who just completed a PhD. in Communications at The […]

American Idol’s Top 11: Explaining the Unexpected

This post was written by Phil Kam, Cision Analysis’ director of new services who is integrating social media analysis into […]

Burger King’s Spring Break Bikini Brawl

This post was written by Erin Hoffman, a social media analyst at Cision. There’s a lot of talk about engaging […]

Listening to many voices through social media measurement

Embracing the chaotic nature of studying many groups and interests If you’ve ever read one of those “word jumble” sentences […]