Social media—or shared media as we refer to it in the PESO model—is increasingly becoming your most important brand communications channel. Here’s how to put the social into your PR activities.
Did you know that accepting guest bloggers on your business blog is a way to get great content that they’ll help you promote?
Combine social media and PR together like PB&J to explode your visibility. Here’s how to do it.
When the most retweeted man in marketing makes a point, you listen.
Instagram “collections” allow users to aggregate ten photos or videos into one post. Here’s how to create awesome collections.
How can communicators can bring effective change to today’s media landscape? PR pro Camille Sheehan discusses 3 mind-blowing disruption tactics she learned from SXSW 2017.
Our social media manager Bruce Kennedy shares one of his top takeaways from SXSW 2017: brand authenticity and how you can make sure your brand is being as authentic as possible.
By implementing these 4 tactics, you can drive business ROI and also lay the seeds of success in a highly competitive market.
LinkedIn recently announced significant changes to its desktop and its search functions. Here are five of the most significant changes and how to leverage the platform more effectively.
Treating live video as distributed content and having an archive of past live videos make the likelihood of views much greater than single-platform, real-time exclusive content. Jim Dougherty dissects stats on Live Video for marketing and communications professionals in this week’s trends article.
There are apps that give you the capability to incorporate Facebook Messenger bots into your workflow for very little cost, and with little to no understanding how to code. Jim Dougherty shares some of the best tools to consider for your brand in this week’s trends post.