social media

According to the recent Cision 2017 Global Social Journalism Study, many journalists are ambivalent about the PR profession. The study reveals that there are segments of journalists that have very positive views about how PR professionals do their work.

Bruce Kennedy - September 25, 2017

According to the recent Cision 2017 Global Social Journalism Study, journalists are more reliant on social media than ever before. Here’s how they use it.

Annemaria Nicholson - September 20, 2017

According to the recent Cision 2017 Global Social Journalism Study, among journalists, there are six distinct types of social media users. These personas impact the way journalists view social media as a tool of their trade.

Nick Bell - September 19, 2017

In the first of a series of videos, Jay Baer, founder of Convince & Convert and New York Times best-selling author shares his thoughts on the Cision 2017 Global Journalism Study. For this first video, Baer asks and answers the important question — Is social media and journalism linked?

Tony Hardman - September 18, 2017

According to the recent Cision 2017 Global Social Journalism Study, a majority of journalists believe that fake news is a problem that social media may perpetuate. We look at ways for PR professionals and marketers to overcome this mistrust.

Nick Bell - September 14, 2017

It’s more important than ever for companies to invest in owning conversations with their consumers — and two of the most important tools for doing so are social media and email marketing.

Cision Contributor - July 31, 2017

Social media—or shared media as we refer to it in the PESO model—is increasingly becoming your most important brand communications channel. Here’s how to put the social into your PR activities.

Gini Dietrich - May 11, 2017

Did you know that accepting guest bloggers on your business blog is a way to get great content that they’ll help you promote?

Susan Guillory - May 9, 2017

Combine social media and PR together like PB&J to explode your visibility. Here’s how to do it.

Christina Daves - May 2, 2017

Are you on Facebook Live? In order to increase earned media opportunities here’s how to make your video content shine.

Jim Dougherty - May 1, 2017

Brand fanatics may be willing to spread the word about your brand for you, but in my experience, a little nurturing of that relationship never hurts.

Susan Guillory - April 21, 2017

When the most retweeted man in marketing makes a point, you listen.

Bruce Kennedy - March 31, 2017

Instagram “collections” allow users to aggregate ten photos or videos into one post. Here’s how to create awesome collections.

Jim Dougherty - March 30, 2017

How can communicators can bring effective change to today’s media landscape? PR pro Camille Sheehan discusses 3 mind-blowing disruption tactics she learned from SXSW 2017.

Camille Sheehan - March 22, 2017

Our social media manager Bruce Kennedy shares one of his top takeaways from SXSW 2017: brand authenticity and how you can make sure your brand is being as authentic as possible.

Bruce Kennedy - March 15, 2017
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