According to the recent Cision 2017 Global Social Journalism Study, many journalists are ambivalent about the PR profession. The study reveals that there are segments of journalists that have very positive views about how PR professionals do their work.
According to the recent Cision 2017 Global Social Journalism Study, among journalists, there are six distinct types of social media users. These personas impact the way journalists view social media as a tool of their trade.
In the first of a series of videos, Jay Baer, founder of Convince & Convert and New York Times best-selling author shares his thoughts on the Cision 2017 Global Journalism Study. For this first video, Baer asks and answers the important question — Is social media and journalism linked?
According to the recent Cision 2017 Global Social Journalism Study, a majority of journalists believe that fake news is a problem that social media may perpetuate. We look at ways for PR professionals and marketers to overcome this mistrust.
It’s more important than ever for companies to invest in owning conversations with their consumers — and two of the most important tools for doing so are social media and email marketing.
Social media—or shared media as we refer to it in the PESO model—is increasingly becoming your most important brand communications channel. Here’s how to put the social into your PR activities.
Did you know that accepting guest bloggers on your business blog is a way to get great content that they’ll help you promote?
Combine social media and PR together like PB&J to explode your visibility. Here’s how to do it.
When the most retweeted man in marketing makes a point, you listen.
Instagram “collections” allow users to aggregate ten photos or videos into one post. Here’s how to create awesome collections.
How can communicators can bring effective change to today’s media landscape? PR pro Camille Sheehan discusses 3 mind-blowing disruption tactics she learned from SXSW 2017.
Our social media manager Bruce Kennedy shares one of his top takeaways from SXSW 2017: brand authenticity and how you can make sure your brand is being as authentic as possible.