social media

How can communicators can bring effective change to today’s media landscape? PR pro Camille Sheehan discusses 3 mind-blowing disruption tactics she learned from SXSW 2017.

Camille Sheehan - March 22, 2017

Our social media manager Bruce Kennedy shares one of his top takeaways from SXSW 2017: brand authenticity and how you can make sure your brand is being as authentic as possible.

Bruce Kennedy - March 15, 2017

By implementing these 4 tactics, you can drive business ROI and also lay the seeds of success in a highly competitive market.

Cision Contributor - March 13, 2017

Once you’ve pinpointed influencers who would make perfect brand partners, the first place to start the outreach process is on social. Here are the three phases of engaging influencers on social media.

Maria Materise - February 7, 2017

LinkedIn recently announced significant changes to its desktop and its search functions. Here are five of the most significant changes and how to leverage the platform more effectively.

Jim Dougherty - January 27, 2017

Social search presents a unique challenge for communications and marketing professionals: chasing a moving target. In this post, we explore how Facebook, Twitter, Pinterest, Instagram and LinkedIn approach search.

Jim Dougherty - January 3, 2017

Treating live video as distributed content and having an archive of past live videos make the likelihood of views much greater than single-platform, real-time exclusive content. Jim Dougherty dissects stats on Live Video for marketing and communications professionals in this week’s trends article.

Jim Dougherty - December 19, 2016

There are apps that give you the capability to incorporate Facebook Messenger bots into your workflow for very little cost, and with little to no understanding how to code. Jim Dougherty shares some of the best tools to consider for your brand in this week’s trends post.

Jim Dougherty - December 14, 2016

Jim Dougherty explains how Facebook’s unified inbox works, and goes in-depth about how customer service (social care) occurs on each of Facebook’s platforms.

Jim Dougherty - December 5, 2016

“Good relationships aren’t transactional.” – Dan Ariely, Payoff: The Hidden Logic That Shapes Our Motivations Twitter communication is transactional. The […]

Jim Dougherty - November 28, 2016

Facebook is constantly changing, and keeping up with its new features is difficult for most communications and marketing professionals. Whether […]

Jim Dougherty - August 29, 2016

Social media makes it easy to reach and connect with your audience, but are you engaging them effectively? Cheryl Byrne, […]

Maria Materise - August 24, 2016

  “(During the Ferguson, Missouri riots) Millions of tweets were apparently sent during this day where people were concentrating on […]

Jim Dougherty - August 8, 2016

Social platforms frequently change their algorithms. So how can you reach your audiences? Learn why paid advertising matters and how to do it in this post!

Jim Dougherty - August 1, 2016

Cision reviewed more than 1.2 million social mentions during the 2016 Republican National Convention. Wondering what people were most concerned about? Find out!

James Rubec - July 27, 2016
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