social media

Your competitors are targeting the same audience, but are their messages more effective? Monitor social conversations to keep up and inform your next move.

Maria Materise - June 29, 2016

It takes more than a few posts and likes to build an online community, and it won’t happen overnight. So […]

Maria Materise - June 23, 2016

When it comes to a successful social media campaign, diversity is key. That means that rather than posting promotional update […]

Susan Payton - June 22, 2016

Today’s audiences are bombarded with messages on multiple channels and platforms. So how can you ensure your grassroots communication is […]

Maria Materise - June 13, 2016

Last week, I talked about how not listening on social media could seriously jeopardize your business. Now I want to […]

Susan Payton - June 8, 2016

Instagram’s new changes will affect the way businesses use the platform. Find out how the latest features will help you improve your social marketing!

Jim Dougherty - June 6, 2016

Twitter recently announced six new features. Find out what the new changes are and how you can use them to become a better social media user.

Jim Dougherty - May 31, 2016

Last month, I talked to six professionals who use social media marketing to further their brands. You got some insightful […]

Susan Payton - May 25, 2016

Periscope, the live-streaming video app from Twitter, has hired Evan Hansen as the service’s first editor in chief to curate its most popular feeds.

Cision Media Research - May 20, 2016

Are you following the right influencers and industry leaders on social? Learn why quality outweighs quantity and get tips on how to choose who to follow.

Susan Payton - May 18, 2016

People have gone content crazy, and it’s impacting your brand. Each day 49 years worth of YouTube video, 80 million […]

Katie Gaab - May 3, 2016

Often you’ll read that Facebook is a “pay-to-play” platform for businesses. There may be 1.5 billion active users on the […]

Jim Dougherty - April 25, 2016

It was at Mark Schaefer’s closing keynote at Social Media Marketing World on Tuesday, April 19 in San Diego, where […]

Michelle Dziuban - April 20, 2016

Bigger and better than ever, Social Media Marketing World 2016 didn’t disappoint on day one. Back-to-back sessions on social media, […]

Stacey Miller - April 19, 2016

Melissa Kirsch has been named deputy editor at SheKnows covering women’s interest topics.

Cision Media Research - April 18, 2016
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