Apr 21, 2017
Brand fanatics may be willing to spread the word about your brand for you, but in my experience, a little nurturing of that relationship never hurts.
Mar 31, 2017
When the most retweeted man in marketing makes a point, you listen.
Mar 30, 2017
Instagram "collections" allow users to aggregate ten photos or videos into one post. Here's how to create awesome collections.
Mar 22, 2017
How can communicators can bring effective change to today’s media landscape? PR pro Camille Sheehan discusses 3 mind-blowing disruption tactics she learned from SXSW 2017.
Mar 15, 2017
Our social media manager Bruce Kennedy shares one of his top takeaways from SXSW 2017: brand authenticity and how you can make sure your brand is being as authentic as possible.
Mar 13, 2017
By implementing these 4 tactics, you can drive business ROI and also lay the seeds of success in a highly competitive market.
Feb 7, 2017
Once you’ve pinpointed influencers who would make perfect brand partners, the first place to start the outreach process is on social. Here are the three phases of engaging influencers on social media.
Jan 27, 2017
LinkedIn recently announced significant changes to its desktop and its search functions. Here are five of the most significant changes and how to leverage the platform more effectively.
Jan 3, 2017
Social search presents a unique challenge for communications and marketing professionals: chasing a moving target. In this post, we explore how Facebook, Twitter, Pinterest, Instagram and LinkedIn approach search.
Dec 19, 2016
Treating live video as distributed content and having an archive of past live videos make the likelihood of views much greater than single-platform, real-time exclusive content. Jim Dougherty dissects stats on Live Video for marketing and communications professionals in this week's trends article.
Dec 14, 2016
There are apps that give you the capability to incorporate Facebook Messenger bots into your workflow for very little cost, and with little to no understanding how to code. Jim Dougherty shares some of the best tools to consider for your brand in this week's trends post.
Dec 5, 2016
Jim Dougherty explains how Facebook's unified inbox works, and goes in-depth about how customer service (social care) occurs on each of Facebook's platforms.
Nov 28, 2016
“Good relationships aren’t transactional.” – Dan Ariely, Payoff: The Hidden Logic That Shapes Our Motivations Twitter communication is transactional. The […]
Aug 29, 2016
Facebook is constantly changing, and keeping up with its new features is difficult for most communications and marketing professionals. Whether […]
Aug 24, 2016
Social media makes it easy to reach and connect with your audience, but are you engaging them effectively? Cheryl Byrne, […]