social media

5 Tips to Nurture Your Brand Fanatics

Brand fanatics may be willing to spread the word about your brand for you, but in my experience, a little nurturing of that relationship never hurts.

The Case for Customer Service Marketing: Social Media Marketing World Recap

When the most retweeted man in marketing makes a point, you listen.

How To Create Awesome Content with Instagram’s New “Collections”

Instagram "collections" allow users to aggregate ten photos or videos into one post. Here's how to create awesome collections.

3 Mind-blowing Ways to Disrupt the Communications Status Quo

How can communicators can bring effective change to today’s media landscape? PR pro Camille Sheehan discusses 3 mind-blowing disruption tactics she learned from SXSW 2017.

Brand PR Lessons from SXSW Taco Trucks and Sessions: Authenticity Counts

Our social media manager Bruce Kennedy shares one of his top takeaways from SXSW 2017: brand authenticity and how you can make sure your brand is being as authentic as possible.

4 Ways PR Firms Can Cut Costs and Improve Productivity in the Digital World

By implementing these 4 tactics, you can drive business ROI and also lay the seeds of success in a highly competitive market.

3 Steps to Engaging Influencers on Social

Once you’ve pinpointed influencers who would make perfect brand partners, the first place to start the outreach process is on social. Here are the three phases of engaging influencers on social media.

What You Need to Know About LinkedIn’s New Changes

LinkedIn recently announced significant changes to its desktop and its search functions. Here are five of the most significant changes and how to leverage the platform more effectively.

How to Use Social Search Better in 2017

Social search presents a unique challenge for communications and marketing professionals: chasing a moving target. In this post, we explore how Facebook, Twitter, Pinterest, Instagram and LinkedIn approach search.

How to Get Better Live Video Reach

Treating live video as distributed content and having an archive of past live videos make the likelihood of views much greater than single-platform, real-time exclusive content. Jim Dougherty dissects stats on Live Video for marketing and communications professionals in this week's trends article.

How To Create a Simple Facebook Messenger Bot

There are apps that give you the capability to incorporate Facebook Messenger bots into your workflow for very little cost, and with little to no understanding how to code. Jim Dougherty shares some of the best tools to consider for your brand in this week's trends post.

How To Listen Better With Facebook’s Unified Inbox

Jim Dougherty explains how Facebook's unified inbox works, and goes in-depth about how customer service (social care) occurs on each of Facebook's platforms.

How To Do Better Targeting on Twitter

“Good relationships aren’t transactional.” – Dan Ariely, Payoff: The Hidden Logic That Shapes Our Motivations Twitter communication is transactional. The […]

7 Brand New Facebook Features You Should Know About

Facebook is constantly changing, and keeping up with its new features is difficult for most communications and marketing professionals. Whether […]

Behind the Headlines With Cheryl Byrne

Social media makes it easy to reach and connect with your audience, but are you engaging them effectively? Cheryl Byrne, […]

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