Do your public relations campaigns target Millennials and Gen Nexters? Then you need to include Instagram in your PR strategies. Customize your strategy based on the successes of four top brands.
Because the updates roll out so quickly (and sometimes without much fanfare), it’s easy to miss the latest changes. The World Cup helps Facebook users break a record, Twitter rolls out a new analytics dashboard and Instagram turns four!
PR pros face pressure to show bottom-line results. If sending a release doesn’t result in a direct sale, how can you calculate ROI? Follow this step-by-step guide to easily measure your press releases’ bottom-line performance.
PR pros have many approaches to influencer relations. Some cultivate relationships for months online, and others pitch out of the blue. Use these six tried and true methods for strengthening influencer relationships.
Two letters can ruin your PR and marketing communications strategies. Find out what those letters are, why they hurt your business and the easy solution to avoiding the two-letter terror and capturing your audience’s attention.
The ubiquity of digital and social media has sent PR into a state of flux, forcing PR pros to wear many new hats. Here’s advice from Sarah Evans on the tools, tactics and best practices you’ll need to succeed.
Analytics prove marketing’s value but don’t work if your marketing isn’t in order. Fix your marketing by using Avinash Kaushik’s “see, think, do, care strategy.” Once implemented, use Avinash’s tips for how to measure properly.
Ranking in Google is great, but it can take a while for organic SEO efforts to pay off. Appearing in Google News produces similar results in much shorter time. Find out several quick ways to get your story in Google News.
Need help with your content marketing? Look to the stars. NASA 360 has attracted millions of engaged fans with a strong content and social media marketing mix. Here they share some of their best tips.
In the digital world, it can be difficult to separate fact from fiction. Vocus and Market Connections provide a clear view of the state of public relations with its survey of 325 mid- and senior level marketing and PR professionals.
What can an actor teach you about marketing? When it’s Adrian Grenier, quite a bit. The star of HBO’s hit show ‘Entourage’ discussed his personal projects and his tactics for reaching Millennials and niches.