Posts

Evolving PR Skills

Adapt Your PR Skills or Die

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PR pros are in danger of falling victim to Digital Darwinism. Avoid going the way of the dodo with social media consultant Gabrielle Laine-Peters' advice for adapting your PR skills to a fast-paced communications world.
Owyang

Joe Waters’ 4 Tips for Cause Marketing

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The demand for brands that help construct a better world through social good will only strengthen in the future. Increase sales and customer loyalty by following cause marketing expert Joe Waters' tips.