Posts

Evolving PR Skills

Adapt Your PR Skills or Die

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PR pros are in danger of falling victim to Digital Darwinism. Avoid going the way of the dodo with social media consultant Gabrielle Laine-Peters' advice for adapting your PR skills to a fast-paced communications world.
Owyang

Joe Waters’ 4 Tips for Cause Marketing

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The demand for brands that help construct a better world through social good will only strengthen in the future. Increase sales and customer loyalty by following cause marketing expert Joe Waters' tips.
Shel Holtz Vocus

Shel Holtz: Smartphones Are Swiss Army Knives for Life

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The consumer shift to mobile technology is about far more than accommodating a smaller screen size, says technology and marketing expert Shel Holtz. While communicators scramble to ensure their content looks right on screens between 4 and 10 inches, a more fundamental shift in behaviors is taking place, which should be top-of-mind for businesses.