Evolving PR Skills

Adapt Your PR Skills or Die

PR pros are in danger of falling victim to Digital Darwinism. Avoid going the way of the dodo with social media consultant Gabrielle Laine-Peters' advice for adapting your PR skills to a fast-paced communications world.

Joe Waters’ 4 Tips for Cause Marketing

The demand for brands that help construct a better world through social good will only strengthen in the future. Increase sales and customer loyalty by following cause marketing expert Joe Waters' tips.
Shel Holtz Vocus

Shel Holtz: Smartphones Are Swiss Army Knives for Life

The consumer shift to mobile technology is about far more than accommodating a smaller screen size, says technology and marketing expert Shel Holtz. While communicators scramble to ensure their content looks right on screens between 4 and 10 inches, a more fundamental shift in behaviors is taking place, which should be top-of-mind for businesses.