Welcome to the new Cision Blog!

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Helping communications professionals navigate the evolving media landscape

Thanks for visiting the new Cision Blog! We’d like to take a few minutes to introduce ourselves and this blog.

Our Bloggers

Jay Krall

Jay Krall

Jay Krall is manager of Internet media research for Cision. He is responsible for the development and maintenance of the online media segment of Cision’s media database. He coordinated the creation of a new Internet media research team for Cision and has been instrumental in Cision’s social media efforts. Jay came to Cision from the financial services industry and was previously a newspaper reporter.

Heidi Sullivan

Heidi Sullivan

Heidi Sullivan is the director of media research and oversees all research of print, Internet and broadcast media. She joined Cision in 2004. Heidi was formerly an editorial manager for a firm that produced regional business magazines, an account executive at a media relations agency and an editor and media researcher for a major newswire service.

The Blog:

This blog will discuss trends in the media and PR industries; offer strategies for adapting to a changing landscape, particularly with regard to social media; interview influential journalists and top PR executives on broad industry trends; offer education about targeting campaigns to the right outlets; explore trends in media monitoring, media analysis and press release distribution; and more.

The research team here at Cision US makes over 10,000 changes to our data and speaks with hundreds of journalists every day. We are constantly soliciting feedback on how PR people can work as effectively as possible with the media. The feedback we receive is always the driving force behind our opinions and ideas and hopefully that will be evident in this blog.

We are excited to share ideas and trends with you and look forward to your feedback and opinions. Please feel free to comment on our posts or email us at jay.krall@cision.com or heidi.sullivan@cision.com. We look forward to hearing from you!

About Heidi Sullivan

One of PRWeek’s 40 under 40 in 2012, Heidi Sullivan is Senior Vice President of Digital Content for Cision and a self-proclaimed social media metrics nerd. She leads the company’s digital and broadcast content teams, the global research team for Cision’s media database, Cision’s social media community team and the company’s content marketing strategy. You can find her on Twitter @hksully.

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