January 22, 2009
/ by jay.krall
Hardly a week goes by that I don’t discover an insightful blog post about social media or Internet marketing written by someone I’ve never heard of. How many people out there are blogging these topics? I checked our media research database, and found profiles for more than 300 such bloggers. Who has time to keep up with 300 blogs? A group like that can turn your RSS reader into a part-time job. So, I wondered whose blogs are the most influential. Web metrics nerd that I am, I gathered some data and ranked them.
Let me put a disclaimer here: there’s a limit to the effectiveness of using any sort of statistics to gauge a person’s influence on other people. Influence is a subjective thing by nature, and I’ve read lots of brilliant posts by people who didn’t make this list. Some of these bloggers wield more influence in social media education endeavors outside of their blogs, such as conferences, Webinars, podcasts and white papers. Nonetheless, I thought this list might be helpful for all of us faced with limited reading time. I chose two metrics to weigh equally in this analysis: Unique Visitors per Month as calculated by independent providers like Nielsen NetRatings, and Total Inbound Links, as provided by Google. Some of these blogs are more focused on the topics of social media and online marketing than others; some also place emphasis on the technology industry at large. For me, nearly all of the blogs that made this list are worth keeping tabs on, as are many more. Here are the results.
Top 100 Social Media & Internet Marketing Bloggers
1. ReadWriteWeb 2. Mashable 3. Seth Godin’s Blog 4. Scobleizer 5. How to Change the World 6. ChrisBrogan.com 7. Micro Persuasion 8. Successful Blog 9. Marketing Pilgrim 10. Logic + Emotion 11. The Viral Garden 12. PR Squared 13. The Buzz Bin 14. Conversation Agent 15. gapingvoid 16. Anil Dash’s Blog 17. Tasty Blog Snack 18. Being Peter Kim 19. Publishing 2.0 20. Rain City Guide 21. A Shel of My Former Self 22. PRNewser 23. Social Media Today 24. The Social Media Marketing Blog 25. SEOmoz Blog 26. Daily Blog Tips 27. Conversation Marketing 28. bub.blicio.us 29. Beth’s Blog: How Nonprofits can use Social Media 30. Stephan Spencer’s Scatterings 31. Global Neighbourhoods 32. ReveNews 33. ideasonideas 34. Dosh Dosh 35. (n/a) 36. Design, Marketing, Social Media & SEO Blog 37. Noah Brier 38. One Degree 39. The Social 40. Culture Buzz 41. Greg Reinacker’s Weblog 42. ParisLemon 43. Graywolf’s SEO Blog 44. WinExtra 45. Small Business SEM 46. The BrandBox 47. Personal Branding Blog 48. Groundswell 49. Jim Kukral 50. Influential Marketing Blog 51. hyku 52. MediaFuturist 53. acidlabs 54. CK’s Blog 55. Bill Hartzer 56. Church of the Customer 57. adverlicio.us 58. SEO Chicks 59. Web Strategy by Jeremiah 60. ShoeMoney 61. Social Media Marketing Strategy, Tactics, and Tools 62. Social Media Explorer 63. What’s Next Blog 64. davefleet.com 65. Sugarrae 66. My Name is Kate 67. aimClear Blog 68. NowSourcing 69. Inside the Marketers Studio 70. The Visible Enterprise 71. The WebMarketCentral Blog 72. RKG Blog 73. Max Gladwell 74. Marketing Nirvana 75. SEO Smarty 76. Enterprise 2.0 Blog 77. optimize and prophesize 78. Blogstorm 79. PR 2.0 80. Instigator Blog 81. Hitwise 82. techPresident Blog 83. Every Dot Connects 84. Techipedia 85. brentcsutoras 86. Marketing Profs Daily Fix 87. Buzz Networker 88. LepoLand 89. Search Marketing Gurus 90. Collective Thoughts 91. Techno//Marketer 92. Sample the Web 93. Stuart Henshall’s Blog 94. ExperienceCurve 95. Greg Verdino’s Marketing Blog 96. Threeminds 97. Taming the Beast 98. The Relationship Economy 99. Winning the Web 100. Modite
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