February 24, 2009
/ by jay.krall
Starting a social media campaign for peanuts in tough times
I really liked this column from B.L. Ochman on BusinessWeek.com last week. In the first of six social media myths debunked in the column, it suggests that you can start a two- to three-month social media marketing campaign for around $50,000. Compared to a multi-million dollar advertising campaign, that sure does sound like small potatoes. But at a time of great economic uncertainty, I wondered, does a multi-faceted plan to influence consumers or potential clients through social media cost even that much?
I would argue that an enthusiastic person can make a great impact for your brand through social media in 10 to 15 hours per week. That’s enough time to:
Using these simple steps, you can make impressions on thousands of people per month for next to nothing. In times like these, if nothing else, can you afford not to at least follow the last step mentioned above? When you do, be sure to track your results so you can prove the return on your time investment. Do you have other suggestions for how to create a social media campaign on the cheap? Please feel free to share them here.
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