May 27, 2009
/ by jay.krall
U.S. Supreme Court nominee Sonia Sotomayor is introduced by President Obama and Vice President Biden. Photo courtesy Jay Tamboli via Flickr
By mid-afternoon yesterday, more than 3,000 bloggers had weighed in on the Obama administration’s choice of Sonia Sotomayor as its nominee for the U.S. Supreme Court. Let’s say you have the exciting but daunting task of finding out for the administration which of those many blog posts were most influential, or which attracted the most engaged discussion. How could you possibly sort through all that chatter? Even if you had the time, what criteria would you use to define engagement and influence? No, you can’t make an intern do it like they would on The West Wing.
Though I’m interested in the answer, you won’t catch me sifting through 3,000 blog posts either. Instead, I used the Cision Social Media Dashboard to find the most compelling chatter about the nomination. As I’ve discussed here before, the Dashboard, powered by Radian6, offers a very cool social metric called the Average Engagement score, which ranks blog posts based on both the length of the comments they attract and the amount of back-and-forth discussion going on between the same commenters. The reason we care about that is simple: people who engage in a conversation in the comments section of a popular blog are likely to push the topic further across the social Web by re-blogging it, linking to it, tweeting it, or citing it on a news sharing site like Digg or Delicious. It’s like an early warning system for where the issue will pop up next.
These blogs each attracted more than 100 comments debating the Sotomayor nomination on popular blogs. The links will take you directly to those comment sections.
1. Little Green Footballs
2. Daily Kos
3. Lonestar Times
5. Minneapolis Star Tribune Politically Connected blog
Get the latest updates on PR, communications and marketing best practices.
Keep up with everything Cision. Check here for the most current product news.
Thought leadership and communications strategy for the C-suite written by the C-suite.
A blog for and about the media featuring trends, tips, tools, media moves and more.
1-877-297-8912from 8 AM - 5 PM CT