When a little something goes wrong

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Photo courtesy of ganatronic via Twitter

Have you ever embarked on a public relations or marketing campaign that was largely successful, but a little something went wrong? Say, for example, you’re President of the United States, and after 14 months of political wrangling, your attempt at sweeping healthcare reform passes. Except that your vice president used an expletive at the bill signing ceremony, which seems to be all anyone is talking about. Or is it?

Being able to put this sort of slip up in perspective is crucial. If nothing else, it can help you decide whether to focus efforts on damage control around the mistake, or let it roll off your back and focus on the positive.

In this case, Vice President Joe Biden’s “f-bomb” into a live microphone at today’s historic bill signing seems to be commanding about 30 percent mindshare in the overall discussion of the event, based on a quick analysis of roughly 10,000 blog posts published today that I conducted using the Cision Social Media Dashboard:

Source: Cision Social Media Dashboard

Press Secretary Robert Gibbs agreed with the sentiment of Biden’s remark on Twitter. Mediabistro’s Fishbowl DC points out that some are already looking to capitalize on the mishap with T-shirts. How would you have handled the situation in Gibbs’ shoes?

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