Cision’s WheretoPitch: an SEO-focused view toward media research

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The task of determining which journalists and bloggers may find a particular announcement relevant has long entailed a variety of approaches culled from Public Relations 101. Read the journalist’s recent work, find out how they prefer to be contacted and ensure your message is truly relevant. But as more content moves online, the question of which news sites and blogs perform best in search engines is increasingly becoming a factor as we prioritize our outreach efforts.

Enter WheretoPitch, a new, free tool launched by Cision last week. Part of our new suite of free tools for PR pros, WheretoPitch aims to answer a simple question: which online sources of news receive the most traffic from people clicking through search results for a particular keyword in Google, Bing and Yahoo?

Put in a keyword, such as “biotechnology”, and find the top 10 news sites and blogs receiving traffic from people searching that keyword in the big search engines. Because the dataset is limited to Web properties listed in Cision’s media database, WheretoPitch results are intended to include only sites with regularly updated news content.

After a few searches, you’ll be asked to register for unlimited use of WheretoPitch. While you’re at it, feel free to try some of our other free tools, such as EdCals, which searches our massive database of editorial calendar opportunities, or JournalistTweets, which aggregates tweets from top journalists.

Does your approach to identifying relevant media outlets include a view into search performance? Let us know or tell us what you think of WheretoPitch in the comments.

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