March 23, 2011
/ by Cision Contributor
We’ve got some fantastic followers on Twitter that know tons of information. PRWeb uses the social media platform not only to educate, but to learn from others as well! So I asked some of our awesome community members what their favorite tips for writing press releases are:
If your reader can’t tell what your release is about after reading the first view lines, they are more likely to toss it–so get straight to the point before anything else. Jason is a PR manager and frequently blogs about PR and marketing. Follow Jason on Twitter.
Answer the question “Why?” Let your audience know how your product, service or news benefits them. If there’s nothing in it for them, they’re more likely to walk. Derek is an SEO copywriter that keeps the audience in mind and advocated optimizing for your audience as well as the search engines for Thunder Bay Media. Follow Derek on Twitter.
PRWeb did a study which concluded that multimedia in press releases increases time on page by an average of 30 seconds. That’s good time! Valerie is a marketing coordinator and Grad student in communication. You can follow her on Twitter.
A press release that sounds like reading an encyclopedia is a big no-no. Make your release fun, interesting and unique by putting a different angle on your news. Tab is a social marketing and client services manager for Sandy Bay Networks. Follow her on twitter.
Do you agree, disagree with these tips? What quick tips do you have (in 140 characters or less!) on writing press releases! Tweet them to us @PRWeb and you could be in our next blog post!
If you liked this post, you might also enjoy: Six tips to reach one million Facebook fans courtesy of a dog named Boo
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