June 23, 2011 / by Jessica Butcher

So, it has been a week for me as Visible Technologies new Community Manager. I’m not going to lie, it’s pretty cool when people ask me what I do now and I answer with things like, “I tweet”, “I Facebook”, and “I read interesting articles and blogs”. While my evolving job description will certainly grow to include much more, it’s shocking how those tasks alone can completely fill my day. Perhaps equally shocking is just how excited I get when I get a response to an article I’ve posted or a re-tweet. I’m now more excited to check Visible’s accounts for updates than I am to check my own personal accounts!

When you boil it down, this is why I truly love what I’m doing: Social media has opened up so many doors of opportunity for businesses around the world. It’s awesome to be a part of something so big and yet so connected. Huge companies are now able to connect on a personal level with their consumers. Customers now have a loud and booming voice that demands to be heard and I, for one, am thrilled about this. Reading about companies that are running successful social media campaigns is inspiring, not only to me as a Community Manager, but also to me as a lover of self-employed, entrepreneurial companies. Social has made a way for the success of many businesses where there once wasn’t one. And I get to play a part in all of this, how lucky am I?!

Tags : social media

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