January 20, 2012 / by Chris Pilbeam

Happy Friday! The end of the week is here and that means it’s time for our roundup of our five top reads. Enjoy and have a wonderful weekend!

5: This week the Internet was buzzing with a ton of talks about SOPA -so how would it affect professional communicators’ use of the Web? What SOPA means for PR professionals – via Ragan’s PR Daily

4: We love Google+! While Google+ and Google+ business pages are still in the early stages, there is growing evidence that they’re here to stay. 3 Successful Google+ Pages and Why They Work – via Social Media Examiner

3: Search engines can be a real time saver. But just how trustworthy are search results? Search Engines & Opinions: Just How Trustworthy Are Search Results? – via Search Engine Watch

2: We live in a time when a single video can tell your story, tip your brand or change our world. 7 Video Best Practices in the Era of Social Media – via Social Media Today

1: To reach the connected consumer, you need to first walk in their footsteps. It takes research, not guesswork. It takes understanding, not skepticism. And it takes a dedicated – not generic or approximated – approach. How To Reach And Influence The Connected Consumer – via Fast Company

What are some of your favorite reads of the week? Post them in the comments section below!


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