January 19, 2012
/ by jay.krall
I’m very excited to announce the public beta launch today of a new community site presented by Cision: Seek or Shout.
We’ve built this site to help journalists, bloggers and professional communicators research and promote their content while connecting with each other in a productive, relevant way. Here’s what you can do inside of Seek or Shout:
Go check it out, or stick around and I will briefly tell you how we got here.
It goes without saying that the worlds of media and communications have changed forever. Two factors have worked in tandem to drive this shift: the explosion of the social Web and, unfortunately, the disappearance of tens of thousands of journalism jobs at traditional media outlets.
For a long time, Cision’s role as an intermediary between PR and media has looked like this:
But today, many of the journalists we talk with have found their way as freelance content creators. They still contribute to mainstream news organizations, but the destinations of their output now also include branded content sites, digital marketing campaigns and a wide variety of social online venues.
While each assignment varies based on the individual client’s objectives, and the approach to writing a company news release is still different from the approach to an editorial feature, for many freelancers the wall that once separated “PR people” from “media people” is gone forever. In its place: savvy, independent content creators who switch hats with ease. So the world we’re working toward looks more like this:
As we watched the tools designed to connect brands and influencers evolve over the past few years, we kept seeing the same problem: typecasting that fails to reflect the new reality. We looked at one tool after another that start by asking new users, “Are you a journalist or a PR pro?”, then presenting a strictly defined set of features based on your self-designated role. The problem is, for many of today’s tastemakers, the answer to that question is “sometimes”.
Worse yet, the journalists and bloggers I talk to who have tried the existing tools have come away frustrated by the number of off-topic pitches they receive.
So here’s how Seek or Shout is different:
Give Seek or Shout a try and let us know what you think.
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