March 08, 2012 / by Laurie Mahoney

In the ever changing social landscape, it’s becoming more critical for PR professionals to quickly locate and target influencers within their social community. To better facilitate this, Cision is launching a new search feature in beta, allowing CisionPoint customers to perform keyword searches against real-time social content.

Pulling from a database of Tweets and blog posts, Cision’s Influencer Search will return contacts that have mentioned a keyword in the social space. While existing functionality in CisionPoint allows users to search keywords and return outlet information, the new Influencer Search will return a list of contacts sorted by Cision’s Influence Rating.

Using the existing robust contact dataset already searchable in CisionPoint, the user can then filter and refine the results to customize their own relevance that will best suit a specific campaign.

For example, a keyword search for “iPhone” will return a large pool of influencers, covering a variety of industries. By filtering on the contact topic “Computer & Video Games,” the user can narrow the search to those influencers in a more focused niche.

If you’re a CisionPoint user and would like to give Influencer Search a try, please contact or contact your sales representative.

Tags : social media

Most Recent Posts

Cision Blogs Topics

  • Communications Best Practices

    Get the latest updates on PR, communications and marketing best practices.

  • Cision Product News

    Keep up with everything Cision. Check here for the most current product news.

  • Executive Insights

    Thought leadership and communications strategy for the C-suite written by the C-suite.

  • Media Blog

    A blog for and about the media featuring trends, tips, tools, media moves and more.

About Laurie Mahoney

Laurie Mahoney is the Director of Product Marketing at Cision. She is a regular contributor to Cision Blog mainly focusing on topics like content marketing, social media and SEO. Laurie is a Chicagoan now, but spent her earlier days in the South where she attended the University of Georgia. She has a weakness for good TV, sushi and anything that mentions “salted caramel” in the name. You can find her on Twitter @channermahoney.