June 29, 2012 / by Frank Salatto

Happy Friday!  To start your weekend off right, we’ve put together a list of five reads that can help you do your job better.  In ten minutes, you’ll learn how to integrate social media and email marketing, the SEO essentials for startups, how the Republican party got congress members engaging on social, and more.

Stat of the Week

Integrating social media into your existing business programs can help you engage potential customers wherever they are, in every part of the buying process.  It can lead to huge wins for your business. Unfortunately, according to a study by InSites Consulting, just 11% of businesses today are doing it.  Are you? Brands Failing to Tap Potential of Social Media – via MarketingProfs

List of the Week

Email helps you get your message out. Then social media helps you amplify it.  Integrate the two, and you can work some serious marketing magic – like improving click through rates by 30%. Here are ten ways for you to do it.  10 Ways to Integrate Your Social Media and Email Marketing – via jeffbullas.com

Tip of the Week

To grow your startup, you have to get found on search sites like Google.  Here’s a ten minute video with all the SEO essentials that will show you how to do it. SEO Essentials for Startups in Under Ten Minutes – via Google Webmaster Central Blog

Stroke of Genius of the Week

To teach their members of congress how to digitally engage with voters, Republicans launched a social media contest: The House Republican New Media Challenge.  The results were stellar: 95% of Republican representatives now use social media and more than 50,000 new Facebook likes, Twitter followers and YouTube subscribers for the Republican party.  Republicans Get Thousands of New Followers in Social Media Contest – via Mashable

And Finally…

The day June 30th, 2012 (tomorrow) has one extra second.  This is your big chance! Question is: For all you busy marketers, PR pros and small business owners, what are you going to do with your extra time? June 30, 2012 Will Have One Extra Second – via Holy Kaw!

If you liked our List of the Week, check out iContact’s new Email Marketing Starter Kit.  It’s the easy way to integrate email and social media!

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