June 22, 2012 / by Frank Salatto

At long last, it’s Friday! That means it’s time for the roundup of our top five reads.

Stat of the Week

The social media best practices for brands are out there.  Engage. Answer questions.  Meet your customers’ needs.  Easy enough, right?   Apparently not, as 70% of brand fan questions on social sites like Twitter and Facebook go unanswered. 70% of Brand Fan Questions on Social Media Aren’t Responded To – via Simply Zesty

List of the Week

It’s easier than ever to find the right news and content for your business.  You just have to follow the right people on Twitter. For all you small business owners out there, here are ten must-follows. The Best Small Business Twitter Accounts – via The Small Business Advisor

Tip of the Week

You’re about to publish a new piece of content.  It’s well written.  It’s valuable.  And it’s packed with keywords.  Great!  Question is: Are the keywords you’ve chosen the right keywords for your business?  Here are five tips for better keyword research.  Square Zero: 5 Survival Tips for Better Keyword Research – via TopRank Online Marketing blog

Stroke of Genius of the Week

T-Mobile just held a Twitter race, with the entrant who earned the most retweets winning a new phone and a $4,000 grand prize.  The results were off the charts: 3,100 new followers, 91 million impressions, 32,000 mentions, and 395,000 microsite visits.  Brilliant! T-Mobile Gets Major Traction With Twitter-Race Giveaway – via Ragan

And Finally…

Did you know Facebook knows when you are most likely to break up with your significant other? And that’s just the tip of the love iceberg.  Does Facebook Know Your Love Secrets? [INFOGRAPHIC] – via Mashable

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