Happy Friday everyone! We’re closing your work week out with a list of five reads that can help you do your job better. This week: how traditional media is alive and well, Batman’s super-branding powers, a deep dive into the art of social linking, Ford’s Instagram campaign to promote their new Fiesta, and an easy energy boost for your board room. Enjoy!
Stat of the Week
According to research from Triton Digital, traditional media is alive and well: 45% of US Internet users say they trust TV the most for their news and information, with only 12% trusting online-only news sources the most. Traditional Media Still Most Trusted Sources of Info – via eMarketer
List of the Week
Batman is a better brand strategist than superhero. Don’t believe us? Consider this: He identified an audience, differentiated himself from the competition, established a relatable personality, and made a brand promise (and stuck to it). The Batman Brand Promise – via Distility
Tip of the Week
Ever heard of social linking? It’s this process that does wonders for your Web traffic by combining your search and social efforts. SEO guru Lee Odden will tell you how it works. Social Media Links – How SEO and Social Work Together for Link Building – via TopRank Online Marketing blog
Stroke of Genius of the Week
Even big brands like Ford don’t need to spend a ton to create a clever, effective social media campaign. Just take their Instagram campaign to promote the new Fiesta, where Ford ran a weekly photo challenge with their followers and tied it into their Facebook page. Four of the Best Instagram Campaigns – via Simply Zesty
Tired of the same old-same old in meetings? Here’s an easy tactic that will bring some life to your board room! How to Raise the Energy Level of Your Next Meeting With One Simple Technique – via Duct Tape Marketing
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