August 03, 2012 / by Frank Salatto

Google’s new algorithm (Penguin) has made reaching page one less about short-cut SEO and Web marketing tactics and more about social media engagement.  We’ve got three easy ways to get started with social-powered search and much more marketing advice in this week’s Five Marketing Links We Love. Enjoy!

Stat of the Week

For businesses, it’s essential to engage on social, nurture on email and market with content. Here’s why: According to an survey of US adults, 84% of respondents felt that brands needed to prove themselves trustworthy before they would interact with them. To Build Consumer Trust, Reviews are the Key – via eMarketer

List of the Week

Google modified its algorithm once again.  The long and short of Google Penguin is this: the short-cut SEO and Web marketing tactics you may have been using will have minimal effectiveness. Don’t fret, though!  With smart social media marketing, you can rank higher than ever.  Here are three ways to do it: Three Ways to Use Social Media to Improve Your Search Rankings – via Social Media Examiner

Tip of the Week

Duct Tape Marketing guru John Jantsch knows that all businesses need a mix of social media and email marketing.  He says, though, that for those starting out, the focus should be on email first: “1,000 responsive email followers trumps 25,000 Twitter followers every day when it comes to actually promoting the things that make your money.” Don’t Bother With Social Media Until You Have Email Marketing Nailed – via Duct Tape Marketing

Stroke of Genius of the Week

The three keys for social media are engagement, value and marketing.  KISSmetrics goes through all three keys and offers loads of examples from companies that get it right, like NatureBox, which replies to every question and comment on their Facebook page and asks questions to get their audience talking. What Are the Three Most Important Things Businesses Need to Know About Social Media? – via KISSmetrics

And Finally…

If you haven’t heard yet, PRWeb announced some truly amazing news this week: We’re #1!  A study found our news release service to be tops in SEO, social sharing, Web traffic and volume.  PRWeb is Now the World’s #1 News Release Distribution Service – via PRWeb

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