Heidi Sullivan honored on 40-Under-40 list

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Heidi Sullivan, VP, Global Media Research

To us, Heidi Sullivan has always been a PR and social media mastermind. She understands the industry’s past, present and future, and her passion, leadership skills, and forward-thinking have catapulted her to VP of global media research at Cision and onto PRWeek’s 40 Under 40 2012: Rising Stars list.

We can go on-and-on about why Heidi is an amazing leader, colleague and friend, so we will. Below are some comments from Cision staff on why we think Heidi is a rising star. Contribute your own thoughts in the comments below!


“Her passion for exploring new contacts and channels for delivering stories has allowed Cision to be on the forefront of the convergence of social media and traditional marketing.” 

– Peter Granat, Cision North America CEO, in a statement to PRWeek


“Heidi is a visionary but can break things down in actionable and practical terms. What makes her special is her ability to be forward-thinking while helping PR & Marketing professionals understand how to apply new technologies and trends to their every day jobs.”

-Vanessa Bugasch, SVP, Global Marketing & Product Marketing


“I’m not surprised that Heidi is being included on this list.  She is incredibly savvy and knowledgeable within her huge amount of responsibilities at Cision.  I’ve always appreciated working with Heidi, because I know that her perspective will be broad and execution precise.  She has been instrumental in many of the key developments that I have been part of, and I am proud to consider her a colleague.”

– Gabriel Juarez,  Vice President & Corporate Counsel, Cision North America


“Heidi’s keen ability to predict where PR’s role in social media is headed has made her a sought after thought leader in our industry. Her forward thinking visions, intelligence, positive attitude and enthusiasm for her job make her the perfect boss, colleague, friend and mentor.”

-Valerie Lopez, Director of Media Research


“Heidi’s success is no accident—she’s an innovative thinker in the social space, willing to take risks and invest in projects that change the way we do business. The intuition and advocacy she has for her employees is unmatched, making her the rarity of an innate and completely accessible leader. She’s one of the most personable and genuine people I have ever met—which speaks volumes in an industry prone to noise. And did I mention she plays a mean ukulele?”

– Teresa Dankowski, Community Manager, Seek or Shout


“I think Heidi was named to this list because she’s an innovative and flexible thinker.  She looks at the PR industry not as a traditional industry set in its ways but as an industry in flux, one that has been affected by the major media changes in the past decade and is constantly having to adapt.  Heidi’s approach has always been to tackle the latest change (such as being an early adopter of Twitter) and to look at changes in the media industry (such as privacy concerns, a move away from print and traditional media) as a question with an answer, not a problem with no solution.  I’m thrilled she was picked for this list, as there’s no question in my mind that she’s been a rising star for some time.”

-Libby vanBuskirk,  Client Support Manager


“To the PR world, Heidi is a forward thinker who truly has a grasp of social media’s role in business. To those of us who work with her day after day, she’s all of that, as well as a mentor, a leader and just a fun boss who is always concerned about motivating and educating her employees. Congratulations Heidi, well deserved!”

-Kristen Sala, Senior Manager, Electronic Media


“Heidi’s vast experience in the industry, coupled with the relationships she built with key players in the PR space provide her with the exceptional knowledge and understanding of the needs of PR professionals. She continues to work diligently to provide the PR industry with the tools and resources to help them succeed.”

-Michael Nadler,  Manager, Data Analysis


“Heidi totally deserves the recognition she got in this article! She really has a keen eye for where the industry is headed and is able to stay on top of or ahead of emerging PR and media trends.”

-Emily Vietoris,  Supervisor, Canadian Media Research


Heidi Sullivan is currently Vice President of Global Media Research for Cision and a self-proclaimed social media metrics nerd. She oversees Cision’s Social Media Community team, manages the enhancement and maintenance of Cision’s media database of over a million media outlets, journalists and influencers, and serves as a member of Cision’s executive management team. She is a host of the popular Cision Social Media Webinar Series, a blogger for Cision Blog and frequently speaks at industry conferences and events on best practices in social media, communications and the changing media landscape.

About Lisa Denten

Lisa Denten is the Social Media Manager of Cision U.S., where she leads social strategy, coordinates the blog editorial calendar and manages public relations campaigns. She regularly hosts Cision webinars, was chosen as a #FollowFriday guest on industry blog Spin Sucks, and has spoken on panels for Inbound Marketing Summit and Publicity Club of Chicago. She worked in the newspaper industry before joining Cision in 2008. Connect with her on LinkedIn or Twitter at @lisaml15.

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