September 21, 2012 / by Frank Salatto

The rich used to get richer on Twitter. Users would see an ‘influencer’ with loads of followers and automatically, without realizing a majority of those followers could be fake, bought, or inactive, click the follow button.  Things are different now.  Tweeters now determine who is worth following based on what people say and share and how they engage. In this week’s Five Marketing Links We Love, we’ll show you how to become influential by growing your following organically.

Stat of the Week

A majority (78%) of US marketers surveyed by Awareness say their top business objective for social media is to better engage with customers.  Just 51% of marketers, on the other hand, say generating revenue is their lead objective. Shouldn’t that be the other way around? Tying Social Media to Business Objectives, Measurement Tactics – via eMarketer

List of the Week

When Facebook rolled out Timeline for brand pages earlier this year, it became clear as crystal: images are one of the best ways to engage fans on Facebook.  Since then, brands large and small are using photos to play games, support causes, ask questions and run contests.  Your business can do it, too! Here are ten prime examples for inspiration: 10 Inspiring Ways Brands Use Images on Facebook – via Ragan

Tip of the Week

Tweeters today don’t hit the follow button because you have loads of followers already. Instead, they choose to follow you based on what you say and share and how much you engage. Learn why buying followers isn’t worth the fuss and how to grow an engaged, tightly-knit following organically.  Faking it on Social Media: What are the Costs? – via Spin Sucks

Stroke of Genius of the Week

Doritos is always a major player on Super Bowl Sunday. In fact, their Sling Baby advert was named best overall by USA Today just last year.  This year, though, Doritos is upping the stakes.  They’re not only letting consumers submit ideas for their Super Bowl campaign on YouTube – they’re awarding the winner with a $1 million prize and a role in the upcoming Transformers movie. Doritos’ Latest Super Bowl Campaign: Some Food for Thought – via PR News Online

And Finally…

Much like the Facebook cover image, Twitter has created a space on its pages for a custom header.  Learn how to take advantage of this new brandable space just above your page’s tweet column.  Twitter Adds Brandable Header Image to the Mix – via Duct Tape Marketing

Tags : Social Media

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