It started with a harmless tweet from @Oreo: Ever bring your own Oreo cookies to the movie theatre? #slicksnacker. @AMCTheatres was quick to respond: NOT COOL, COOKIE. A twitter war of words ensued between the two brands, with AMC generating loads of online buzz and publicity thanks to the wit of the theatre company’s interactive marketing manager, Shane Adams. The full story is below.
Stat of the Week
The Social Habit asked over 3,000 American social media users if they read emails from brands, products or companies; a resounding 61% answered “yes.” Why? Of those who said yes, 70% say they read company emails for deals, discounts and coupons, while 53% say they read to learn more about new products. Why Email Marketing is Alive and Thriving – via The Social Habit
List of the Week
The digital landscape is changing fast, with tactics you might be using today – like having one social media voice within your business – quickly becoming outdated. From mobilizing and automating your marketing to embracing the power of video marketing, here are five digital trends that will keep your business ahead of the curve. Five Digital Trends You Need to Embrace – via iMedia Connection
Tip of the Week
“A brand’s story isn’t just filler for its Wikipedia page; it is a powerful marketing tool,” says Cheryl Burgess on the Networking Exchange blog. One of the best ways to share your story accurately and successfully with customers and prospects is to give your employees a voice to tell it. Brand Storytelling: Why Your Employees Should Tell Your Story – via Networking Exchange blog
Stroke of Genius of the Week
Oreo Cookie was engaging its followers by asking a simple question: “Ever bring your own Oreo cookies to the movie theatre?” Harmless, right? Not to AMC Theatres, which prohibit sneaking snacks into its theatres. With a quick, witty response to Oreo’s tweet, AMC generated loads of online buzz and accomplished the very goal Oreo set out for. Oreo Gets Dunked by One of the Best Twitter Replies Ever – via Adweek
The NFL referee lockout dominated headlines early this week. SEO and Web design guru Erik Johnson newsjacked the event, not by publishing a piece of content, but by creating ‘Replacement Google,’ which bungles your search results just as replacement refs bungled calls. Replacement Google – via Erik Johnson
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