September 06, 2012 / by ckettmann

When you are running an online business there are definitely many things you need to know in order to analyze the progress of your business. Metrics such as how many customers are visiting your website, where they are visiting from and what they are doing while on your site is valuable information. Web analytics are the well-known and the most powerful mechanism that helps you in accomplishing all the above mentioned tasks easily. To get the best results and understand the process in a better way you can take the help of any digital media agency or you can track it yourself.

Importance of Analytics in SEO and Internet marketing:

Whether you are a small business owner, a large firm owner, webmaster of a corporate website, an internet marketer or just a casual blogger, analytics is something that should be front of mind. Analytics are considered the cornerstone of all search engine optimization (SEO) efforts and marketing strategy as it helps in measuring the sales and the traffic of your site and helps in determining the success or failure level.

Measuring the responsiveness of the customers is very important in order to know how the visitors respond when they visit your website and measure the results. Through analytics the business owners can collect, measure, and understand the user activities on their website and identify where they need to improve in order to achieve their set objectives.

Fundamental information:
It provides you the fundamental details such as how many customers are visiting your website in a particular day or week or a specific time period. You can also compare the results with your previous results in order to analyze the growth rate of your website and alter your strategies accordingly. Looking at these numbers initially is beneficial but it is not sufficient.

Capability to measure the traffic:
Analytics has the power to measure the targeted traffic visiting your site. It helps you in determining the sources from where this traffic is visiting your website and concentrate on those areas in order to attract more potential visitors. With analytics you can also measure the click through rate (CTR) for your site and alter the existing rate for your website.

Assessing the page popularity:
Using analytics you can find out which page from your website is attracting the greatest number of visitors and what keywords and referral sources are used by the visitors in order to reach your page and analyze the popularity of the page. Once you analyze these things you can implement the techniques on the other pages of your website and gain positive results.

Surface keywords:
It provides you with a list of the keywords that are used by the visitors to reach your website in the descending order of popularity. You can look at the most popular keywords and analyze whether or not you are using them to target the traffic. If you are not using them then you can make use of the keywords on the top of the list by making your content relevant to it.


Author bio: Kate Ford is Tech writer from the UK. Catch her @thetechlegend on Twitter

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