October 12, 2012 / by Frank Salatto

More and more businesses are using social media for customer service.  Comcast made a separate Twitter page for it at @comcastcares. Dell did the same thing. Boingo monitors customers in need and quickly responds. According to a recent study from Social Media Today, it’s working. Find out more in this week’s Five Marketing Links We Love.

List of the Week

According to Duct Tape Marketing’s John Jantsch, there are five types of content: Trust-building, educational, community-contributed, filtered and conversion.  In his guest post on the TopRank blog, John explains each type of content and how you can create it for your business. Five Types of Content That Your Community Craves by John Jantsch – via TopRank Online Marketing blog

Tip of the Week

Integrating your social media and email marketing allows you to reach more people. Email guru Chris Penn explains the concept and teaches you how to do it in a video interview for Social Media Examiner. Email and Social Media Marketing Integration: What You Need to Know – via Social Media Examiner

Stroke of Genius of the Week

You’ve seen businesses newsjack a breaking story – now how about an entire campaign? JetBlue has done it with the Presidential election, offering free flights to tropical destinations for Americans who support the party which ends up losing on November 6thJetBlue Election Protection – via JetBlue

Stat of the Week

Social media helps you serve your customers as well as engage new ones, says a report by Social Media Today. Of the 71% of businesses that report using social media for customer service, 87.5% have realized a positive impact.  Most Businesses Claim Positive Impact From Social Customer Service – via Marketing Charts

And Finally…

77% of SMBs spend a quarter or more of their marketing efforts on social media, reports The Wall Street Journal. The source: our recent Path to Influence study.   What’s a Facebook Follower Worth?

Bonus Link: Want your business to be the biggest pumpkin in the patch? Sign up for The Pumpkin Plan, our free webinar next Thursday with Mike Michalowicz!

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