October 14, 2012 / by Lisa Denten

Research director of Cision Global Analysts, Greg D’Andrea, joined other heavyweights in the measurement arena at #PRSAICon to discuss the Barcelona Principles and how to apply them.

We have compiled some tweets shared from symposium attendees and also want to share tips from D’Andrea on global PR measurement:

  •  Measurement drives change
  • Choose your metrics wisely
  • Start small then grow
  • Measure competitively
  • Get regional buy-in
  • Measure the media that matter
  • Done be afraid of change!

Connect with Cision staff and Power Your Story at booths 16 & 17 during #PRSAICon. We believe in driving innovation and working passionately and want to empower others to do the same. From 10-11:15 a.m. on Oct. 15, vice president of global media research, Heidi Sullivan, will lead a discussion titled How ‘Story Marketing’ Can Power Your PR Program. In a separate engagement from 3:15-4:30 p.m., Cision Global Analysts’ vice president of research, Craig Mitchell, will lead a session titled Bringing Earned Media Measurement into a Global Perspective.

Let us know how your #PRSAICon experience is going on @cision, @cisionglobal on Instagram and Pinterest, or on Facebook!


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About Lisa Denten

Lisa Denten is the Social Media Manager of Cision U.S., where she leads social strategy, coordinates the blog editorial calendar and manages public relations campaigns. She regularly hosts Cision webinars, was chosen as a #FollowFriday guest on industry blog Spin Sucks, and has spoken on panels for Inbound Marketing Summit and Publicity Club of Chicago. She worked in the newspaper industry before joining Cision in 2008. Connect with her on LinkedIn or Twitter at @lisaml15.